In the bid to start its aggressive marketing campaign, Third Generation (3G) compliant and Global System for Mobile communications (GSM) operator, Celtel Nigeria, on Monday embarked on T-Trek in Lagos to carry the message of its new tariff structure known as unity tariffs to doorsteps of Nigerians.
The T-Trek team led by the chief executive of Celtel Nigeria, Mr. Adebayo Ligali, consists of management team of the telco.
The event, which involved roadwalk from its corporate headquarters at Olakunle Bakare Close off Sanusi Fafunwa to Silverbird Gallery, also saw other Celtel outlets assembling at the same venue from various parts of Lagos including Ikoyi, Ikeja and Apapa.
Speaking on the new tariff, Mr. Ligali reiterated that it is another first by introducing a flat tariff structure, to be known as ‘Unity tariffs’ even as the telco declared its readiness for 3G regimes in the country.
Celtel CEO said that the introduction of the unity tariffs on its network is in the bid towards making life better for Nigerians, stressing that the flat tariffs come in three formats, namely simply special, simply smooth and simply smart, just as it has slashed the international call tariffs by 45 per cent and on per second billing.
Mr. Ligali, also said the flat tariffs has three key elements including simplicity, affordability and transparency, adding that the ‘simply special’ offers subscribers on the network affordable prices and maximum benefits as on or across the net calls during peak hours, that is, 6am to 7pm which attracts 66 kobo while off peak is 39 kobo respectively.
Equally, he explained that, subscribers on this platform would have access to local Short Messaging Service (SMS) nationwide at the cost of N9 at all times, whereas SMS send internationally would attract N15 per message.
He said, on the Simply smooth, that its targeted at customers who are business people and high volume users desiring affordable prices while removing complexity and price discrimination between networks, even as subscribers are expected to pay a monthly fee of N400 while having access to on and off net calls during peak hours at 59 kobo and off peak at 33 kobo respectively, with local SMS costing N9 and international SMS attracts N15.
In addition, Mr. Ligali explained that on Simply Smart, which is focused on small and medium enterprise (SME) owners looking at increasing convenience while controlling phone costs.
He pointed out that Simply Smart attracts N3,600, which includes 100 free minutes and 30 free SMS, stressing that on and off peak periods attract 61 kobo and 33 kobo in that order, even as it has the same offering for local and international SMS like in other platform on this new package.
Mr. Ligali further said that extra features of flat tariffs structure include that midnight happy hours between 12am and 4.30; friends and family enjoy 15 free SMS monthly apart from Simply Smart which comes with 30 free SMS.
Other benefits, he enumerated include 10 per cent recharge bonus, 300 ‘call me back’ option per month and 300 ‘credit me’ monthly options.
He pointed out that for any subscriber to migrate to the new unity tariff structure, those who want to engage in Simply Special has to send ‘Yes’ SMS to 701, while 702 is for Simply smooth and 703 is for Simply smart.
“You would get an SMS containing the Personal Identification Number (PIN) for your migration,” he said.
Mr. Ligali added that by entering *126* plus the PIN number and then send.
“You would be migrated within 48 hours and would receive an SMS when done followed by a congratulation message,” he said.
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