This is coming as over 60 mobile operators globally have launched commercial mobile TV service.
Affirming this insight, Head, Corporate and Marketing Communications, Ericsson West Africa, Mr. Olabode Sowunmi Jnr. said that 180 operators worldwide are now using Ericsson’s IPTV technologies, noting that the solution brings an extended TV to the consumer with a wide range of personalised and interactive TV services.
He explained that Ericsson IPTV technology also offers all the vital components for a successful deployment of IPTV into a broadband Internet Protocol (IP) network, which include the middleware, content distribution platform, video head-end, content protection, TV applications such as games and information services to name a few.
“To get the right quality and capacity for IPTV, Ericsson offers an optimised IPTV network infrastructure including a full range of Access, Optical Transport, Edge Routing and IMS systems, fully integrated or tailored for step-wise deployments,” he said.
According to Mr. Sowunmi in a press statement made available to Champion Infotel, by the end of 2007, Ericsson had signed more than 180 IPTV contracts, which include commercial contracts, trials, IPTV system integration projects, IPTV head-end contracts and IPTV network infrastructure contracts for broadband access, metro transport and IP Edge.
He noted that Vodafone Spain was one of the first operators to offer downloadable applications to handsets that allow channels to be changed with a single click.
“Today more than 15 per cent of their customers utilize this application with increased watching frequencies and longer sessions as the result,” he pointed out.
As said by him, Ericsson is building on its strength, history and global presence as a world-leading provider of telecommunications equipment and related services to mobile and fixed operators.
Recalling that over 1,000 networks in 140 countries utilize its network equipment, and 40 per cent of all mobile calls are made through its systems.
“Ericsson is one of the few companies in the world offering end-to-end solutions for all major mobile communication standards,” he said.
This, also boost individual television experience which is a strategic shift for the industry that would generate a new way for people to watch television at anytime, anywhere and on any device.
“This is the key to the individual television experience - a concept that Ericsson foresees will drive business growth for the next 10 years,” he said.
He emphasised that television experience affords users the mode in which to change rapidly, thereby becoming more important and a reflection of Ericsson’s vision for television.
Consumers, he said, nowadays want personalization, interactivity, communication, high-definition quality and user-generated content, while Ericsson’s competence in broadband technology, based on extensive multimedia portfolio and integration skills give the telco the means to make this new user experience a reality.
Stressing that Ericsson’s vision to be the prime driver and integrator and its commitment to bringing the individual television experience to market are evident today in its open-architecture approach.
“With extensive consumer insights, full service broadband, ecosystem leadership and an overarching solution, Ericsson can offer the customer a complete end-to-end solution. This includes multimedia solutions, network infrastructure, IP Multimedia System (IMS), advertising solutions, as well as the professional services and support necessary to implement them. In addition, this vision includes a clear evolution path of Ericsson’s Internet Protocol Television (IPTV) and mobile TV solutions,” he submitted.
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