FAQ about FeedBurner (1)

Background:
FeedBurner is a Chicago-based company that provides media distribution and audience engagement services for blogs and RSS feeds. Its Web-based tools, including an extensive feed and blog advertising network, help publishers promote, deliver, and monetize their content on the Web and make feed-based content more accessible and manageable for its end users.

Why did Google acquire FeedBurner?
Google believes that feed-based content and advertising is a developing space where we can add value for users, advertisers and publishers. FeedBurner’s technology and talented team are a great addition to Google’s current solutions for advertisers and publishers.

What are the terms of the acquisition? How much did Google pay?
The terms of the acquisition are confidential, and the deal is officially closed.
Will Google assume full operational control of FeedBurner, or will FeedBurner remain autonomous?

We are excited to have the FeedBurner team join the Google team. The FeedBurner website will remain operational as we continue to integrate their technologies with Google’s tools.

FeedBurner Media Partners & Business


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