" ITREALMS: Omatek expands franchise in West Africa

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Wednesday, October 28, 2009

Omatek expands franchise in West Africa


In an effort to improve its brand visibility and bring products and services closer to Nigerians, Omatek Computer Plc has expanded its franchise outlet in the South West and South South.

Omatek’s Group Managing Director, Mrs. Florence Seriki made this disclosure at the firm’s Resellers’ Forum recently in Lagos, saying Omatek franchisee retail outlets in the South West and South South regions have been expanded.

As said by her the deployment of the channel market would further boost the company’s market share and ensure that everyone has equal and unhindered access to procuring Omatek products nationwide.

“With this development, Omatek range of products such as desktop computers, laptops, car adaptors (chargers), Omatek Security smart phones, power inverters, UPS as well as home entertainment products such as home theatres, LCD screens, speaker sets to name a few, can now be accessed at franchisee show rooms in Uyo, Port Harcourt, Osogbo, Asaba, Abeokuta, Calabar, Lagos and some parts of the West Coast like Cotonou.

Additionally, she said, Omatek range of products are now available at these franchisee show-rooms which have been well branded, to serve as collation centres for the Omatek consumer scheme tagged Omatek e-Xpress initiative.

Omatek Group Head, Channel Marketing, Mr. Valentine Otiono said, the initiative was driven by the need to meet the aspiration of consumers for the brand thereby consolidating its position as Nigeria’s number one brand in ICT products and the first computer company to be listed on the floor of the Nigerian Stock Exchange.

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