" ITREALMS: LG unveils Chocolate mobile phone series @ MTV Base

Monday, March 22, 2010

LG unveils Chocolate mobile phone series @ MTV Base

Global brand in mobile communications company, LG Mobile, has unveiled Chocolate mobile phone series, just as the firm partners MTV Networks Africa in celebration of the fifth anniversary of its music channel, MTV base.

Tagged ‘5 on it’ the event heralded the launch of the latest mobile phone series, the Chocolate Series – BL40 and BL20 by LG Mobile.

General Manager, LG Mobile Communication, Mr. Steve Koh, said the launch of Chocolate -BL40 and BL20 mobile phone series on the occasion of the 5th anniversary celebration of MTV base was a deliberate statement to establish the connection between LG Mobile and the MTV Network, and its league of high net worth viewers in Nigeria and other parts of the world.

He also said that the partnership between is part of efforts to enhance the visibility of LG Mobile as a trendy, hippy and fashionable brand, stressing that both MTV and LG Mobile have a lot in common and much more to deliver on the platform of this partnership.

At LG Mobile, he noted that they are very passionate about what the company’s stand for as a brand, innovation, stylish design and reliability.

Further, he said, the partnership between LG Mobile and MTV Networks Africa is pursuant to these values.

“There is no better place to restate these values than a place like this; this gathering of stars, respected for their excellence in service and performance especially among the teeming population of Nigerians and people from all walks of life,” he said, stressing that with the public presentation of the latest in the series of innovative products from LG Mobile.

“I dare say here that the Chocolate - BL40 and BL20 are precious mobile devices specially designed to accentuate your statement of class. We reckon that Nigerians, and indeed Africans, fans and friends of MTV and the array of stars here present, deserve a touch of class and the Chocolate phones from LG Mobile comes handy, on time and on this day to spice this celebration of achievement that has redefined entertainment in the past five years”, Koh said.

He explained that the LG Chocolate is a complete touch screen mobile device and fourth in the Black Label Series of mobile phones.

“The LG Chocolate BL40 phone has a 4.0 inch wide HD LCD screen with 800x345 pixel resolution to maximize visual experience. This allows combination of a range of natural colours, create sharper photos, make videos more true-to-life, games more natural and documents are more readable. With its 5 mega pixel camera, the LG Chocolate BL20 combines state-of-the-art technology with beautiful designs features such as auto and flash that enable it deliver the highest performance,” he said, adding that all these features are packaged in a slim 3G slider, with hidden navigation keys, side touch control, clear memo capture with Textscan and Widget Hotkeys.

LG, therefore congratulated MTV Networks Africa for delivering high quality entertainment through its MTV base channel over the last five years.

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