DIRECT-to-Home (DTH) pay television platform, MyTV has launched BigTV under its KidCo’s international children’s channel.
A press statement made available to ITRealms Online shows that BigTV is the second under this platform and is KidsCo first brand extension and is offering live action programmes, including comedies and films, to 8-14 year- olds, 24 hours a day, seven days a week.
BigTV which went live on August 1, 2010 relaced Tele Toon is into broadcast shows including Chuck Finn, Even Stevens, My parents are Aliens and 100 deeds for Eddie McDowd across sub-Sahara Africa. KidsCo is evaluating plans to expand the channel globally.
Reacting to the launch of the station recently, the Director of Broadcast at KidsCo, Sara Wookey said: we are very excited about the launch of our second channel. Our success with KidsCo has focused on delivering engaging and educational entertainment to 6-10 year-olds and families exclusively. The launch of BigTV would enable us to provide continuity for our existing audience and engage with an older market. My TV has done a superb job rolling out KidsCo to date and we look forward to repeating the success with BigTV”.
The General Manager, Bahjat Mirza said: my TV’s aim is to have something of interest for each and every member of the family, across the full age spectrum. The launch of KidsCo was an provide age-appropriate, quality content for aspiring adults. These are really exciting times for My TV as we believe BigTV will be as successful as KidsCo and we are thrilled by the growing cooperation with KidsCo.”
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