Ericsson, Novatium partner on simplified cloud computing

Global leader in the provision of technology and services to telecom operators, Ericsson is partnership with Novatium Solutions Pvt Ltd on simplified cloud computing tagged PC as a Service, even as demonstration would be held at the on-going Mobile World Congress.

PC as a Service is an operator offering and includes a managed monetized PC desktop and brings the strengths and advantages from mobile prepaid to the personal computer by allowing flexible recharging and diverse subscription models.

Public and Media Relations manager, Ericsson West Africa, Ms. Omasan Ogisi, made this disclosure at the weekend, saying that the partnership avails an innovative concept which stores computing features from operating systems to antivirus in the cloud, thus allowing computing to be amazingly affordable and simple without missing the user-friendly experience of more advance devices.

Ogisi in a press statement made available to ITRealms Online said that Personal Computers (PC) is seen as a service that brings together the power of mobile broadband and cloud computing to reach out to the next billion users.

In doing this, she said that the partnership transforms personal computing to the level of simplicity of a household appliance, dramatically reduces battery consumption and allows PC to start in five seconds.

This is in addition to being available to telecom operators across Asia, Africa, Americas and Europe.

By making use of a cloud-based operating system (OS), PC as a service removes the complexities of virus protection, software updates, application installation and maintenance.

“These features are moved away from the user to the cloud. The service, including client hardware, is remotely managed end-to-end by experts,” she said.

According to her, the concept gives a superior and convenient computing experience at a really great value reaching out with an optimal solution for the next billion users, especially in emerging markets.

She explained that PC as a Service is an operator offering which includes a managed monetized PC desktop and brings the strengths and advantages from mobile prepaid to the personal computer by allowing flexible recharging and diverse subscription models.

By offloading the overhead of running the operating system to the cloud, a PC as a Service device is able to perform tasks like media consumption and Internet browsing in a far quicker and responsive manner.

“Thanks to this radical innovation, the PC consumes less energy which means better battery life, reduced temperature of the device as well as minimizing the load on a telecom network without compromising the user experience,” she said.

Ogisi pointed out that the service holds tremendous promise for telecom operators globally looking at ways to monetize their mobile broadband infrastructure, while ensuring subscriber value.

She disclosed that several leading telecom service providers in India have already deployed the concept under their brand names.

Head, Multimedia Innovation, Ericsson, Mr. Daniel Freeman, was quoted as saying that the product is a first-of-its-kind concept and a natural evolution of telecom and computing.

“Today, when every transaction is moving to the Internet, we are confident that cloud based computing will transform the way we use computers, tablets and smartphones today,” he said.

Also, Freeman said that PC as a Service offers telecom operators new ways to expand their broadband business.

“We see it driving mobile broadband penetration in emerging as well as developed markets as it motivates investments in rural as well as urban infrastructure,” he said.

Equally, Mr. Alok Singh, CEO, Novatium solutions, was quoted as saying that with hyper-competition and the continued rollout of mobile broadband networks, telecom service providers are looking for new services which offer a way to not only acquire but retain valuable customers.

PC as a Service is one such revolutionary disruption.

“We believe PC as a Service is the future of telecom and computing convergence and telecom operators globally can now leverage the same with a trusted partner like Ericsson,” he said.

Singh noted that gone are the days when people had to wait for a PC to start. A typical device is up and running five seconds after you turns it on.

“You never risk losing your data as it is mirrored in the cloud,” he revealed, adding that Ericsson and Novatium would be demonstrating their PC as a Service offering at the on-going Mobile World Congress, Barcelona this week.

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