Multi-Links introduces 30% bonus on 30-day promo

Multi-Links Telkom has introduced a 30 per cent bonus on every recharge effect on the network in a 30-day promo.

Chief Corporate Affairs Officer, Multi–Links Telkom, Mrs. Ijeoma Abazie, made this disclosure at the weekend, saying that the operator has once again raised the bar in customer reward with this offer of a 30 per cent bonus on every recharge card from the N200 denomination and above.

She quoted the Chief Sales and Marketing Officer (CSMO), Multi-Links Telkom, Mr. Chris Bannister, as saying that the new customer reward on offer entails that other recharge card denominations of N500, N1000, N2000, N5000 and N10000 attract a 30 per cent bonus at every recharge.

The promo, he said, is a reward scheme from Multi-Links Telkom to compensate its loyal and new customers for sticking with the brand, stressing that a multiple of N100 denominated recharge card would not qualify for the promo bonus.

He also said that the bonus is only applicable on the physical recharge card, while customers using electronic top ups would not benefit from the bonus offer.

Bannister explained that each bonus on every qualifying recharge would be valid for seven days, even as the promo would last for 30 days starting from Wednesday, 23rd March 2011.

As said by him, every unutilized bonus will automatically expire after the seven day validity period.

He said that the beauty of this promo, is the fact that the bonus could be used for on and off net calls, International Calls and the Short Messaging Service (SMS).

Meanwhile, Telkom South Africa Limited has agreed to sell its Code Division Multiple Access (CDMA)-technology business in Nigeria, but has to keep to chest its fiber- optic division.

This, sources close to the parent company of Multi-Link Telkom in South Africa confirmed to Bloomberg would benefit from a possible surge in demand for data and fixed-line services in Africa’s most populous country.

Bloomberg also reports that Telkom will sell the CDMA business of Multi-Links for $52 million to Visafone Communications Limited, the Pretoria-based company said in a statement Friday. Africa’s largest fixed-line telephone operator will retain Multi-Links’ fixed-line and fibre-network operations as it refocuses on its “core competencies,” Telkom said.

Telkom shares reportedly leaped from about 1.50 Rand or 4.1 per cent to 38.50 Rand thereby traded at 37.67 Rand as of 4:05 p.m. in Johannesburg.

Multi-Links has not made a profit since Telkom purchased it for $410 million in 2007.

The proceeds for Telkom will be net of the existing liabilities of the Multi-Links CDMA business, Telkom said, even as the spokesman for Telkom, Pynee Chetty, refused comment on the development.

Remmy Nweke with agency reports:
ITREALMS Online ... delivering news for ICT4D