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| Hakeem Bello, chairman, Steve Evans, CEO and Director, Alhaji Bello Garba. |
Chief executive officer, Etisalat Nigeria, Mr. Steven Evans,
said that the mobile operator is unequivocal on its commitment to quality,
customer focus and innovation.
According to him, Etisalat has become a household name that
could not afford to beyond its overwhelming growing standard in three years.
He also said that Etisalat’s customer-centric ideology is an
on-going challenge they are determined to keep the promise.
Etisalat, he said, has not been stagnant but innovative;
hence it has achieved over 9 million subscribers within three years of
operation.
“We have to differentiate ourselves from competition,” he
said, adding that the launch of 3.75G network by Etisalat was another
innovation record being set by the mobile company.
For chief commercial officer, Wael Ammar, the deployment of
3.75G from the hitherto 2.5G, was to up the stage for Nigerian telecom
consumers.
As said by Wael, riding on Third Generation (3G) network
would facilitate growth, increase access bandwidth and enable more diverse
applications.
He noted that Etisalat is reputed to have commenced data
services on the network across the country, stressing that in line with
Etisalat’s commitment to delivery of quality services, that the network is
migrating its services on 3.75G, which technologically commercial viable and available
in the industry.
“This is the High Speed Packet Access technology. We have
built an HSPA network with dual carrier technology capable of downloading speed
of up to 42 Mega bytes per second (Mbps),” he said.
Ammar listed the 14 cities currently running the 3.75G to
include Abuja, Port Harcourt, Ibadan, Warri, Kaduna, Kano, Zaria, Enugu,
Onitsha, Aba, Nnewi, Awka and Benin.
“We would be aggressively expanding the footprint across
Nigeria over the coming six months,” he said.
He also disclosed that there would be a showcase of how the
broadband services work on devices at Silverbird Galleria in Lagos, in
partnership with industry giants to show customers what could be achieved on
the network.
Further, he said, there would be series of experiential campaigns
across all the HSPA-deployed locations to enable Nigerians to experience the
latest network.
Etisalat’s promise, he said, is to continue to offer
innovative and quality services to enhance our customers’ personal and business
needs, just as he introduced the latest offering to the Nigerian market
“EasyBlaze, the broadband that is finally faster than you.”
Speaking earlier, chairman of Etisalat Nigeria, Mr. Hakeem
Bello-Osagie recalled that his Emerging Market Telecommunication Service (EMTS)
investment in a Global System for Mobile communication (GSM) license about six
years after the introduction of GSM services in the country and at the time
when millions of Nigerians were already holders of mobile phones.
Therefore, he expressed delight that three years after,
Etisalat Nigeria has continued to record another milestone with the launch of
its 3.75G HSPA+ network, the fastest 3G network in the country.
Remmy Nweke
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