Confirming the jump in registration of SIM cards, according
to the General Manager, Consumer Marketing, Mr. Kola Oyeyemi, said it’s in line
with the directive of the Nigerian Communications Commission (NCC) and to
ensure MTN customers continue to enjoy their network offering beyond September
28 deadline for registration of SIMs and still get rewarded.
He noted that this surge in registration was no doubt in
apparent response to MTN’s clarion call to subscribers to register, load any
amount, join any of its competitive priced tariff plans and have a chance to
win part of the 1billion naira largesse.
He also said that thousands of hopefuls are thronging the
telecom giant’s registration centres daily to register their SIMs as
experienced at the Opebi MTN Service Centre.
He said that there has been a two-fold increase on the
number of daily registrations.
“That is the overriding objective of the big reward
programme; getting subscribers to register so that we can have a credible data
base for our country. And you know, when we have such a data base, government
can better plan the economy and the people would be the better for it.…#157;
He explained that MTN is also using this as an opportunity
to say a big “thank you…#157” to its over 40m customers nationwide.
ITRealms Online recalls that MTN Big Reward was recently
unleashed in a colourful ceremony by Nigeria’s biggest telecom provider in what
has been described severally by industry watchers as the biggest and most
daring reward programme ever attempted by any commercial entity in any industry
anywhere in Africa.
The massive reward package would allow 10 people to win N10m
at each draw every 10 days for 9 times.
While, another 900 people would
win N100,000 each and there would be N10m worth of instant cash prizes which
would be won during the prize presentation ceremonies.
Remmy Nweke
ITREALMS Online ... delivering news for ICT4D
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