In this part of the world, if you get a new technology device within one year of its official launch, like iPad, you are definitely a ‘bigboy.’ REMMY NWEKE reports that the fuss iPad 2 has generated is all about marketing strategy.
Preamble:
IFvery known Americana; be it citizens of any former,
either green card holders or even visitors, the news was that iPad-2 is here to
behold.
It occurred to those who were present at the Silicon Valley
end of the stores selling Apple’s iPad-2 that the long queues may not end soon.
So, some went home without their heart desires, which ITRealms Online gathered
was selling at elitist price.
Surprisingly, despite the fact and cry of unemployment in
the United States, many people tuned out eager to buy this product, but little
did they know that the difference between iPad, which in some cases observers
described as ‘the original iPad’ and iPad-2, may not after-all worth all the
troubles.
These views led ITRealms Online to examine the real
difference between those two, after about eight months following the launch and
usage by various Apple and iPad enthusiasts.
ITRealms Online investigations revealed that the truth is
that the clamour is declining unprecedentedly, except for developing economies
where new technologies are usually delivered or better still made available in
the market place after about five to six months preceding the initial European
or Western official launch.
What iPad offers?
However, the investigation further revealed that iPad’s
features come with display of 9.7 inches on light-emitting diode (LED)-backlit
IPS Liquid Crystal Display (LCD) with a resolution of 1024 x 768; processor of
1 Giga Hertz on Apple A4; Grahics is powered on VR SGX 535, while the Memory is
256 Megabyte (MB) Radon Access Memory (RAM), just as the storage capacity comes
in three categories, namely the 16 Giga Byte (GB), 32GB and 64GB.
As for the Cellular radio, iPad is using the Enhanced Data
Rates for GSM Evolution (EDGE) plus, which is a faster version of GSM triband
on High-Speed Packet Access (HSPA), a wireless broadband standard defined in
3GPP release 7.
The 3rd Generation Partnership Project (3GPP) is a body of
six telecommunications standards namely the Japanese-based Association of Radio
Industries and Businesses (ARIB), The United States-based Alliance for
Telecommunications Industry Solutions (ATIS), China Communications Standards
Association (CCSA), European Telecommunications Standards Institute (ETSI),
Korean Telecommunications Technology Association (TTA), and Telecommunication
Technology Committee (TTC) of Japan, with particular reference to standard
specification released in 2007 fourth quarter ‘Release 7.
Additionally, iPad’s Wireless Fidelity (WIFI) 802.11a/b/g/n
has Bluetooth 2.1 plus EDR, which shows that Bluetooth Core Specification
Version 2.1 + is fully backward compatible with 1.2, which was adopted by the
Bluetooth’s Special Interest Group (SIG) on July 26, 2007. Whereas the
Accelerometer is 3-axis, without Gyroscope; a device used in provision of
stability or maintaining a fixed orientation, consisting of a wheel or disk
mounted so that it could spin rapidly.
Though, the thickness of iPad is 13.4 millimeter, the weight
is 680g plus the WiFi and also on 730g which comes with WiFi and Third
Generation (3G) availability., addition to one Universal Serial Bus (USB)
charging port.
The Differing factors:
Conversely, iPad-2 has the same features available in the
original iPad, but in addition to having all the –so-called goodies of iPad,
the version 2 of the iPad has a Video Graphics Array (VGA) front camera tagged ‘Face Time’ and rear
camera of 720 pixels of vertical resolution, which is of about a total of 0.92
megapixels or 921,600 pixels.
Equally, iPad 2 has 3.1 axis of Gyroscope with additional
6017g on Verizon and 613g on (AT & T); 1 Giga Hertz on Apple A5 with dual
core, while the cellular radio has additional option for Code Division Multiple
Access (CDMA) and Evolution-Data Optimized Rev, that is EV-DO Rev. A, even as
iPad 2 becomes lighter with 8.8mm in thickness, coupled with two Universal
Serial Bus (USB) ports.
Voices:
As for Lagos-based Abu Ahmmed, a Nigerian online enthusiast,
it does not matter what the cost is, he just needs an iPad, in fact, he missed
out in joining the bandwagon when the original iPad came on stream, but for
iPad-2, it’s a must.
As at the time of this piece, he has ordered for two of
iPad-2; one for himself and wife and his reason is that this revolution must
not pass him by. He has heard much about iPad and wanted to be part of it.
According to him, the mesmerization accompanying the iPad-2 by a few friends,
cannot but literally force one to pick iPad 2 off the shelf, especially at his
level as chief executive of his company.
For Yemi Oduase, an upcoming practitioner, what he does not
like about iPad, whether version one or two is that it’s all about elitism and
in this part of the world a few people are afraid to get debit or credit card
to access the iTunes and Apple Stores if really one wants to add applications
to the Apple tablet.
A software techie who commented on the iPad 2 told ITRealms
Online that most applications are yet to take advantage of the increased speed
of iPad 2, adding that when some of these programmes become more intensive on
computers, people would definitely see a difference between the iPad 2 and the
original.
Kunle Ijegun said that iPad 2 does not worth upgrading to
unless for the FaceTime (FT) camera for chatting. Also, he noted that the
processor is 2x faster but it’s not as persuading as iPhone 3G to iPhone 3GS.
“It’s really just for the cameras or the looks,” he
declared, insisting “It’s personal preference on whether you like the FaceTime
or not. Otherwise you’re just wasting money.”
Susan Isuzu, a banker who loves mobile devices, said that
she was a bit disappointed with the iPad 2 because of the Adobe Flash player
and JavaScript which are not supported.
“I won’t pay a single kobo for it, for iPad-2 due to some
websites are not accessible without both of them. I think its just a glorified
notebook,” she said, pointing out that it might be wise enough to add some
hundreds of Naira to get a Macbook Pro or any other better product which could
give her what she wanted at ease including higher capacity storage for the hard
drive.
She warned that those clamouring for iPad-2 should better
think twice unless they just wanted to purchase it and look good and cool for
owning one iPad-2.
As more mobile operators in the country find solace in this
product to move their data offering, the fact remains that even corporate
organisations doing promos these days use iPad as a bet for the star prize it
is important to remind them that by mere using the original iPad against iPad 2
could make Nigeria a dumping ground for phased out technologies.
However, with the above comparison, your guess is as good as
mine on all the much ado about iPad-2 and when next you want to ‘die’ for a
product, always be careful and Nigerians would say in local parlance, ‘shine
your eyes.’
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Technology is changing at very fast pace.
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