The newly appointed Head, Marketing Communications and Corporate Affairs at the Computer Warehouse Group (CWG), Mrs. Nkechi Okpara has promised to lift the image of the company beyond where she met it.
Speaking to journalists recently in Lagos in her inaugural
media chat, Mrs. Okpara who took over Mr. Chidi Okpala, noted that no doubt
Computer Warehouse Group has made some mark in the market place across Africa,
her coming on stage would equally add expected value to the brand as head of
the marketing communications.
In her new role, Okpara said, it comprises of establishing
and managing the Group’s brand identity, mission and vision accurately and
communicating same effectively internally and externally.
In addition, she said, her job entails developing effective
and implementable marketing strategies that would meet the group’s wide
corporate and brand objectives, even as will co-ordinate and manage all
Marketing Communications activities across CWG branch network in Ghana, Uganda
and Nigeria.
Introducing her earlier, the Marketing Communication
executive at CWG, Mrs. Toyin Aderibigbe said that Mrs. Okpara brings with her
to the latest position a wealth of experience from Information and
Communication Technology (ICT) training as a coordinator, relationship
management of Original Equipment Manufacturers (OEMs) and Business Development
Manager Solution Sales among others.
According to her, Nkechi is highly regarded in the IT
industry where she has spent over eight years in services and solutions sales.
Mrs. Okpara, she said, would oversee and coordinate the
group’s marketing activities, describing her as a “catalyst of positive
change.”
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