The telecommunications giant in the country, MTN Nigeria has painted the ancient town of Nnewi in Anambra State with its ‘Yello colour in take off for the 2011 Ofala of Igwe P.A. Orizu.
Confirming this, the General Manager, Consumer Marketing at
MTN, Mr. Kola Oyayemi, said this is in
line with the position of the brand to show commitment in the promotion of
cultural values and heritage of the people where it operates.
The festival, ITRealms Online gathered heralds the 48th
Ofala Igwe Nnewi Festival, which is billed to hold at the palace of His Royal
Highness, Igwe P.A. Orizu, in Nnewi, Anambra State starting today, Wednesday,
28 and Thursday, 29 December, this year.
Oyeyemi also expressed the company’s resolve towards the
development of indigenous cultures and communal bonds.
“MTN has over the
years been championing the effective sponsorship of various cultural festivals
within the country in a bid to demonstrate its brand promise and to demonstrate
its passion to enrich the lives of Nigerians,” Oyeyemi said.
The annual Ofala Nnewi festival, he noted has enjoyed MTN
sponsorship for five consecutive years, and is a celebration of the social
values and legacy of the Nnewi community.
“It features a variety of colourful activities and the
participation of numerous illustrious Igbo sons and daughters including
tourists and Nigerians in the diaspora,” he said.
MTN, Oyayemi pointed out is supporting a variety of
activities built around the Ofala Festival such as dancing competition for
age-grades, coming out of the “retreat” of the Igwe Nnewi, civic reception and
other activities targeted at its various market segments.
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