Sharp Corporation has named Mr. Hiroshi Sasaoka, the
chairman of its Middle East, Africa and Commonwealth of Independent States
(CIS) region.
A press statement made available to ITRealms Online informed
that as a way of moving into its centenary year, Sharp is repositioning
significantly to increase investment and market presence across emerging
markets with a renewed focus on more than 80 countries that make up the Middle
East, Africa and CIS region.
The company stated that the appointment of Mr. Sasaoka, 54,
as the new chairman, Sharp Middle East, Africa & CIS, signals Sharp’s
intent to support this new strategy with the best leadership talent within the
company.
Equally, Mr. Sasaoka is reported to be bringing with him
extensive experience of spearheading expansions in the United Kingdom (UK) and
Europe for Sharp Corporation, in addition to Middle East familiarity gained
from the start of his time with the corporation where he was involved in the
sales division for the MEA region.
Further, the company said, Mr. Sasaoka would lead operations
from Sharp Middle East’s headquarters in Jebel Ali, with Dubai acting as the
gateway to Sharp’s business in the region.
Responding to his appointment, Mr. Sasaoka was quoted as
saying that Middle East, Africa and CIS consumer electronics market has significant
potential with attractive growth rates and consumer appetite for world class
products.
“We believe this is an opportune time to expand and invest
in the region with an increased product line up and a greater level of
support,” he said, noting that next year, 2012, is the centenary for Sharp, and
after 100 years of innovation the electronic company wishes to start a new
chapter by embarking on the next phase of growth by demonstrating commitment to
such a vibrant region.
“We have built a very strong operation in the region and we
are now planning for aggressive growth,” he declared.
Remmy Nweke
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