Etisalat Nigeria has emerged winner of the ‘Most Impactful Retail Design and Merchandising’ award at the MarketingWorld Awards (MWA) organized by Nigeria’s respected marketing magazine, MarketingWorld.
The award was presented at the maiden edition of
MarketingWorld awards ceremony held recently at the External Ball Room of the
Federal Palace Hotel, Victoria Island Lagos.
Speaking, the Director, MarketingWorld awards and organizer
of the event Mr. Akin Naphtal said, the aim is to recognize brand excellence at
the national level as well as encourage and celebrate outstanding marketers,
who have helped enhance the image of Nigeria and significantly contributed to
its economy.
Commenting on the receipt of the award, Chief Commercial
Officer, Etisalat, Nigeria, Mr. Wael Ammar said the award is a direct
reflection of Etisalat company values, which centers on customer satisfaction,
innovation, quality of service and operational efficiency.
“We are constantly working to improve our service and
customer experience in all our operations. This award is yet another testimony
to Etisalat’s pioneering status among other operators and the success of our
business strategy in meeting customer needs and exceeding their expectations,”
he said.
Equally speaking, the Etisalat’s Director of Retail Sales,
Mr. Charles Ogunwuyi, noted that Etisalat Nigeria offers the highest levels of
convenience for customers through all of its retail and customer care
operations.
He outlined some of these to include state-of-the-art shops
across the country and other mobile point of sales activities interfacing with
customers at their various locations.
The Etisalat ‘Experience Centres’, he pointed out were
designed with its signature green colors contrasted against a black background
to give a clean and crisp look. The nature themed designs which are major
components of the Etisalat Experience Centres are also introduced to accentuate
the general look and feel of the shops.
These designs and unique features enhance Etisalat’s
offerings of the latest products and services in the market and give customers
an unparallel retail experience.
MarketingWorld Award aims to highlight brands that deliver a
full spectrum of maintaining the highest standard of quality, exemplify
creativeness, developing a corporate culture and providing positive benefits
that exceeds customers and stakeholders’ expectations.
The award organized in three categories included;
Organization Awards, Award for Brand Excellence, and Individual Awards
highlighting the importance of each key player in the marketing arena in
Nigeria. Up to 25 winning brands were recognized and awarded prizes, plaques
and certificates.
The MarketingWorld award also boasts of judging panels
consisting of top-level industry, professionals specific to the brand,
marketing and communication industry.
The ‘Most Impactful Retail Design and Merchandising’ award
complements other titles that Etisalat Nigeria has won in just three years of
operations in the country. Awards which include ‘Brand of the Year’, ‘Best
Telecom Customer Service’ Telecom Innovations Company of the Year, ‘Most
Innovative Corporate Social Responsibility Company’, ‘Catalyst for change’ among
others.
Etisalat Nigeria with a subscriber base of over 10 million
customers is one of the 18 operations of the Etisalat Group that spans across
Africa, Middle East and Asia serving over 135 million subscribers; and it is
committed to delivering innovative and quality services to its growing
subscribers.
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