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| *Management team of Etisalat at the relaunch of 0809ija press confab |
The management of
acclaimed fastest growing mobile service operator in Nigeria, Etisalat, Thursday in
Lagos, relaunched its 0809ija for life.
Chief executive
officer of Etisalat Nigria, Mr. Steve Evans, said that in just three years
operation in the country, the network has grown to be one of Nigerians
favourite brands, hence the relaunch is expected to reinvigorate the brand a step over what its presently.
“We
have grown to become one of 9ja’s favourite brands, this we couldn’t have done
without meeting the aspirations of our customers,” he declared.
The
unveiling of a new campaign theme, he said, is to further reinforce the uniqueness
and also reinforce that Etisalat’s difference is not replicable, it is about an
attitude and culture, and is simply a way of life.
He
reiterated Etisalat’s commitment to innovation, customer-focus and quality of
service.
“Since our launch
in 2008, we have continued to deliver on our promise to offer Nigeria high quality, innovative products and services supported by best
in class customer
care,”
he reassured.
Mr. Evans also
said that the philosophy of Etisalat has always been to put customers at the
heart of its business and they have developed several innovative products and
offerings including Homezone, Bonus on incoming calls, You & me, Missed
call notification, Easylife, Dotme, Dual SIM phones, our fast and reliable
internet easyblaze and the first truly low cost 3G Android Smartphone – the
Gaga to name a few.
As a caring brand,
he said, Etisalat has demonstrated its customer focus through simple products,
uncomplicated transparent tariff structures with no hidden costs, world class
call centers, best in class retail outlets and partnership with major distributors
nationwide to ensure that customers have easy access to the world.
“We have also paid
a great deal of attention to building a quality network, and this is evident in
the awards and endorsements we have received in the past,” he declared.
This, he said, has
resulted in Etisalat being recognized as Nigeria’s best GSM
network based on Key Performance Indicators on more than one occasions by the
Nigerian Communications Commission (NCC) in the last three years, among other
industry awards.
He said, as a
truly Nigerian brand, Etisalat realizes early that distinguishing itself using unique
products and services would offer customers greater opportunities, stressing
that this strategy paid off and has made it possible for it to effectively
compete with the older players in this market.
‘We have invested heavily in Nigeria to grow our business as well to enhance
competition in the market and Nigerian consumers have benefited enormously as
prices have fallen from 50k/s or 60k/s to 20k/s under Etisalat’s unique
leadership,” he asserted.
Further, he said, that Etisalat’s customer base has grown to 12 million in
three years, describing the mobile operator as simply the fastest growing
telecoms company in Nigeria.
“Etisalat
says a big thank you to 9ja for giving us the opportunity to become their
network of choice,” he said.
In
response to questions by ITRealms Online,
the Director, Brand Communication at Etisalat, Mr. Enitan Dinloye, said the
latest campaign on 0809ija for life were produced in the country focusing on
the youthful essence of the mobile network to relate to the youths and youths
at heart.
The
casts, he said, featured mostly Nigerians who have distinguished themselves;
hence they look forward to such campaign take the rhythm higher than the first
phase of 0809ija which heralded Etisalat launch in 2008.
Remmy Nweke,
ITREALMS Online ... delivering news for ICT4D Short URLs: goo.gl, mcaf.ee, cli.gs
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