In
furtherance of the Memorandum of Understanding (MoU)
entered on Tuesday, March 6, 2012, the acclaimed Nigeria’s fastest growing mobile
telecommunications company, Etisalat and the first
downstream operator in country, Total have closed deal on a strategic partnership.
The agreement ITRealms Online
gathered would spur establishment of retail sales and service experience centres within
Total stations to be managed by Etisalat.
The
final part of the deal held on Wednesday, June 13, 2012 is a partnership that
combines the strengths of the two leading organizations to provide world class products
and services to their customers, according to the chief commercial officer,
Etisalat Nigeria, Mr. Wael Ammar.
Chairman,
Etisalat Nigeria, Mr. Hakeem Belo-Osagie, noted that the partnership between the two, would lead to joint
initiatives to increase the market reach, ensure enhanced customer service
and provide subscribers with easy access to Etisalat’s array of innovative
products and services.
“Etisalat
is recognized as being the most innovative and fastest growing GSM operator in
the Nigerian market and we have been consistent in our over three years of operation
in the country,” he said.
Etisalat,
Belo-Osagie said, is proud to be working in strategic partnership with Total in
executing this agreement which is in line with ambition
to extend innovative products services to all frontiers of the country and
ensure unparalleled customer experience.
Equally speaking, the Managing
Director, Total Nigeria, Françoi Bossagol said, the partnership is to ensure
customers satisfaction.
“We have a commitment towards constant innovation
and creativity in our retail outlets which is demonstrated in the strategic partnership
with Etisalat for the desired mutual brand affinity,” he said.
He confirmed that the plan is to set up about 95 outdoor kiosk spaces in Total service stations nationwide.
Total Nigeria, Mr.
Bossagol said, is the leader in the petroleum marketing industry in
Nigeria with a range of top quality products and diversified activities in
shops, foods and services in our retail stations.
“Total Nigeria plc has the core of its
marketing strategy, an abiding commitment to excellence in customer service
delivery,” he said, stressing that the Total and Etisalat partnership would
kick-off in phases with deployment of outdoor kiosks in select Total Stations across the country.
Remmy Nweke
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