Etisalat Nigeria on Wednesday July 18, rewarded over 3,000 lucky
winners in its latest consumer promotion.
The prize presentation which took place at its Allen Avenue, Ikeja
Experience Centre saw numerous Etisalat customers go home with different mobile
devices from dual-SIM phones, Blackberry phones, Etisalat Gaga Smartphones and
tablets. Over 3,740 winners have emerged since the commencement of the promo on
July 5, with prizes being presented to winners at various Etisalat offices
around the country.
Speaking at the event, Head, Mass Market Segment, Etisalat Nigeria,
Mr. Idowu Adesokan said the promo was just one of the ways Etisalat is saying
‘thank you’ to its loyal subscribers, and restated the brand’s commitment to
enriching the lives of its ever-growing subscriber base.
“Because the consumer is at the heart of everything we do, we are
always looking for innovative ways to reward customer loyalty and put smiles on
their faces,” he said.
One of the winners, Mr. Desmond Igbinedion expressed joy at the
gesture, recounting how skeptical he was, about the authenticity of the win
when he got a Short Messaging Service (SMS) encouraged him that he had won an
Etisalat tablet.
“I couldn’t believe it when I was told that I had won a device
from Etisalat. I have never believed in promos, and even as I hold my phone, I
still haven’t woken up from the shock,” he said.
He expressed thanks to Etisalat Nigeria for the gesture, and urged Nigerians
to take advantage of the opportunity and recharge every five minutes in order
to win fantastic prizes.
For Diala Kelechi, a businessman, the prize could not have come at
a better time, as he had actually been planning to buy a new phone when he
received a text message stating that he had won a phone from Etisalat.
“It came as a pleasant surprise and I’m so happy to be part of the
winners today,” he said.
Specialist, Consumer Segment Marketing at Etisalat Nigeria, Mrs.
Ugonma Akhibge, explained the mechanics of the revamped 9ja free credit promo, saying
that customers who recharge within five minutes of every hour, every day in the
months of July and August would qualify for the draw to win Dual SIM phones,
Blackberry Curve 4, Etisalat Gaga smartphones, Acer, Samsung GIO and Etisalat tablet,
every five minutes, 24 hours a day.
In total, she said, Etisalat will give out 288 phones every day,
adding that the promo is open to registered new and existing
prepaid customers. While draws would be held for every recharge within five
minutes of every hour, and the more the customer recharges the higher his or
her chances of winning, insisting that a customer could only win once during
the promo.
ITRealms recalls that in the
last three years, Etisalat Nigeria has become a major industry player with a
growing subscriber base of 13 million in a highly competitive market.
Its
portfolio of voice and data-centric products include –easyblaze, easynet, easy
starter, easycliq and elite world, all tailor-made to meet the needs of its
subscribers.
Remmy Nweke
ITREALMS Online ... delivering news for ICT4D
3 comments:
They also gave out Gift Cheques for promotional merchandise that can be bought on affiliated vendors. The free credit tops them all.
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