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Selected pupils from various schools in Lagos State at the kick
off of the World
Record Tooth Brushing challenge to mark the World Oral Health
Day 2013, recently.
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Close-Up Toothpaste in partnership
with Lagos State government, Nigerian Dental Association (NDA), HEIT Solutions,
Vas2Net & Core Media, at the weekend commemorated
the World Oral Health Day (WOHD) with plans to upset the World Record on Tooth Brushing.
ITRealms
gathered that WOHD is celebrated every March 20 to prompt the public on the role
of healthy mouth, gum and teeth play in the overall health of an individual. Just
as the theme for this year was “Healthy Teeth for Healthy Life.”
The
Oral Close-Up Category Manager at Unilever Nigeria, Mrs. Vivian Ihaza told
participants Teslim Balogun Stadium, Lagos, that Close Up and its partners
intended to nurture healthier teeth and gums among communities and families
across the country.
“Close
Up will support the event where 300,000 students, at the same time in
Lagos State will take part in a World Record Tooth Brushing Challenge to break
the Guinness Book of Records earlier set by India,” she disclosed, stressing
that the latest Guinness Book of Records on the event held by India brought
together 176,000 people to brush their teeth at the same time.
Also
speaking, the Special Adviser to Lagos State Governor on Health, Dr Yewande
Adeshina reiterated the significance of a healthy oral hygiene and enjoined
Nigerians to embrace a proper routine for their Oral Health which includes
regular care of the teeth and mouth by brushing twice daily.
She
also said that tooth brushing is an essential part of healthy living, declaring
“the way we brush our teeth has been trivialized to the point
that over the years as we get older we build germs, we build bacteria and we
build diseases, people tend to take the mouth for granted but unfortunately,
the mouth is actually one of the passages into the body from where we take
nourishment and other things.”
Equally commenting, Close-Up Brand Manager, Mr. Dexter
Adeola enjoined Nigerians to embrace the campaign to break a world record by
counting down daily until the 23rd of May when the actual feat with
300,000 children will hold in Lagos State.
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Chairman, Product committee, Nigeria Dental Association, Dr. Dunni
Ogundana,
Special Adviser to the Governor on Media, Mr. Hakeem Bello; Founder
HEIT Solution
and Project Head, Lagos World
record tooth brushing Challenge, Dr Bakare Lawal;
Category Manager, Oral Close Up, Vivian Ihaza; Special Adviser to the
Governor on
Public Health, Dr. Yewande Adeshina; Brand Manager, Close up, Dexter
Adeola at
the 2013 World Oral Health Day.
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He explained that on that Day Nigerians will be
expected to brush twice a day to support the cause and join in the campaign.
Some
of the dignitaries at the event included Special Adviser to the Governor on
Media, Mr Hakeem Bello, Dr Bakare Lawal, Project
Lead and Founder of HEIT Solutions and the
representative of the Nigerian Dental Association (NDA), Lagos State Chapter,
Dr Ogundana as well as some celebrities namely GT the
Guitar man, Obi One, and Camson were at hand to support and put glamour to the
World Oral Health Day.
Remmy Nweke
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