Close-Up, partners plan to upset World Record on Tooth Brushing

Selected pupils from various schools in Lagos State at the kick off of the World

Record Tooth Brushing challenge to mark the World Oral Health Day 2013, recently.

Close-Up Toothpaste in partnership with Lagos State government, Nigerian Dental Association (NDA), HEIT Solutions, Vas2Net & Core Media, at the weekend commemorated the World Oral Health Day (WOHD) with plans to upset the World Record on Tooth Brushing.

ITRealms gathered that WOHD is celebrated every March 20 to prompt the public on the role of healthy mouth, gum and teeth play in the overall health of an individual. Just as the theme for this year was “Healthy Teeth for Healthy Life.”

The Oral Close-Up Category Manager at Unilever Nigeria, Mrs. Vivian Ihaza told participants Teslim Balogun Stadium, Lagos, that Close Up and its partners intended to nurture healthier teeth and gums among communities and families across the country.

“Close Up will support the event where 300,000 students, at the same time in Lagos State will take part in a World Record Tooth Brushing Challenge to break the Guinness Book of Records earlier set by India,” she disclosed, stressing that the latest Guinness Book of Records on the event held by India brought together 176,000 people to brush their teeth at the same time.

Also speaking, the Special Adviser to Lagos State Governor on Health, Dr Yewande Adeshina reiterated the significance of a healthy oral hygiene and enjoined Nigerians to embrace a proper routine for their Oral Health which includes regular care of the teeth and mouth by brushing twice daily.

She also said that tooth brushing is an essential part of healthy living, declaring “the way we brush our teeth has been trivialized to the point that over the years as we get older we build germs, we build bacteria and we build diseases, people tend to take the mouth for granted but unfortunately, the mouth is actually one of the passages into the body from where we take nourishment and other things.”

Equally commenting, Close-Up Brand Manager, Mr. Dexter Adeola enjoined Nigerians to embrace the campaign to break a world record by counting down daily until the 23^rd of May when the actual feat with 300,000 children will hold in Lagos State.

Chairman, Product committee, Nigeria Dental Association, Dr. Dunni Ogundana,

Special Adviser to the Governor on Media, Mr. Hakeem Bello; Founder HEIT Solution

 and Project Head, Lagos World record tooth brushing Challenge, Dr Bakare Lawal;

Category Manager, Oral Close Up, Vivian Ihaza; Special Adviser to the Governor on

Public Health, Dr. Yewande Adeshina; Brand Manager, Close up, Dexter Adeola at

the 2013 World Oral Health Day.

He explained that on that Day Nigerians will be expected to brush twice a day to support the cause and join in the campaign.

 
Some of the dignitaries at the event included Special Adviser to the Governor on Media, Mr Hakeem Bello, Dr Bakare Lawal, Project Lead and Founder of HEIT Solutions and the representative of the Nigerian Dental Association (NDA), Lagos State Chapter, Dr Ogundana as well as some celebrities namely GT the Guitar man, Obi One, and Camson were at hand to support and put glamour to the World Oral Health Day. 

Remmy Nweke

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