The Emerging Markets Telecommunications Service Ltd (EMTS)
trading as Etisalat, has concluded
plans to introduce biNu application into the Nigerian telecommunications market.
ITRealms recalls that biNu
is a cloud-based app platform that runs on a wide range of mass-market mobile
phones, providing super-fast and affordable access to web-based apps and
popular Internet services.
Disclosing this to ITRealms at
the 2013 Mobile Web West Africa in Lagos, the Etisalat’s Data Marketing
Manager, Mr. Bankole Alao said that in less than one month, precisely before
the end of June that Etisalat intends to bring biNu apps to Nigeria.
According to him, this will be another first and
innovative product from Etisalat to make telecom consumers in the country to
better serve them.
He urged Nigerians to expect the details of this
partnership with biNu over the next four weeks, “so we are looking at June
definitely.”
Mr. Alao, who dwelt on ‘Opportunity and success analysis,
operators perspectives’ stressed that the Etisalat’s innovation is one of the
pillars, which begins by usually asking themselves questions; whether this
product is innovative, will it solve some problems and push the boundaries of
what have been existing in the market.
Bankole Alao with another discussant from Ghana |
“We make sure you receive your pay
when due and we have reputation of not owing our content partners based on our
SLA - Service Level Agreement” he said, stressing that monetisation for start
ups and operators is very high on the agenda of the telco.
Etisalat, he pointed out had since
realised that needs partners, “so, that is why we are very open to people
coming to us with ideas and services, which we would now push to our customers
and add the extra value.”
The week-long 2013 edition of MobileWeb
West Africa is expected to close, tomorrow, Friday.
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