Technology-driven
company in the global payments industry, MasterCard has partnered United
Bank for Africa (UBA) to launch the first ever personalized debit card in
Nigeria, dubbed the UBA “All About U”
Card.
DigitalSENSE Business News gathered
that this exclusive MasterCard card could be customized with elements such as
images, colors and more.
The
launch of the product with UBA is seen as in harmony with MasterCard’s vision
to advance a cashless society in Nigeria where consumers enjoy the security and
convenience of electronic payments.
Vice
President and Area Business Head for MasterCard in West Africa, Ms Omokehinde Ojomuyide,
told DigitalSENSE Business News
that by using the design software which seamlessly integrates with the bank’s
card management system, the newly launched card perfectly blends UBA’s branding
elements with the customers’ creative imagination, making them a
‘partner-in-design,’ while creating a sense of loyalty and enhancing affinity.
“Nigeria
is steadily embracing a cashless society and MasterCard is fully committed to
creating avenues through which consumers are reminded of the value and benefits of electronic
payments such as safety
and convenience,” she said, stressing that UBA’s “All About U” card signals the
arrival of payment options and platforms that incorporate the preferences of
consumers across different segments and we are pleased to partner with UBA to
make this a reality.
Head,
Cards at UBA, Mr. Adedeji Olowe said that the bank has partnered with
MasterCard to deploy its state-of-art security and convenient customized debit
card solutions to transform the bank’s e-payment transactions.
“We
know that one size does not fit all, so we constantly innovate to help
customers choose services that meet their unique needs. This platform enables
customers to design their cards in the comfort of their homes and later collect
MasterCard secured code at their UBA branch. This code is verified before any
transaction is completed,” he said.
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