It is not every time that government has an initiative, that
it will like the media to play a vital role such as discovered in the
determination of the current Minister of Communication Technology, Mrs. Omobola
Johnson, to set up a 15-man media advisory committee for the National Broadband,
reports ITRealms.
This, ITRealms
reports, is coming in the heels of recent soft-launch of broadband awareness
campaign in Lagos by the Minister, just as the federal government penultimate Monday,
inaugurated a Media Advisory Committee that will further drive the campaign.
The 15-man committee, according to ITRealms reports is made of media
professionals, tasked to help out the communications partners to create immense
publicity for the broadband awareness campaign.
Noteworthy is that FG via CommTech Ministry and the Nigerian
Communications Commission (NCC), has in recent times taken the broadband
campaign awareness to core international investors at different telecoms fora,
organised by the International Telecoms Union (ITU) in Dubai, UAE and Bangkok
in Thailand among others.
Members of the Media Advisory Committee on Broadband
Campaign included the Managing Director of Compact Communications, Chuddy
Oduenyi as Chairman, Managing Director of Leap Communications Limited, Muyiwa
Akintunde as Secretary to the committee, Efem Nkanga from the Ministry of
Communications Technology, Aaron Ukodie of e-World Magazine, Remmy Nweke of
DigitalSENSE Newspapers, Kunle Adekoya of Vanguard Newspapers, Shina Badaru of Technology Times Newspapers, Emma
Okonji of ThisDay Newspapers, Mkpe Abang of IT & Telecom Digest Magazine
and Bayero Agabi of AIT Info Tech.
Others are Reuben Okala of Nigerian Television Authority (NTA),
Chioma Ezike of Radio Nigeria, and Ufoma Daro of e-Business Life Magazine, Tolu
Ogunlesi, a Social Media activist and Bill Okonedo of BusinessDay Newspapers.
Inaugurating the advisory committee, the Vice Chairman, National
Broadband Council, Dr. Ernest Ndukwe, charged members to take the broadband
campaign initiative very seriously, explaining that government is keen in
making broadband available to Nigerians, through the campaign.
"Broadband remains critical to the development of
Nigeria and to the individual. Anyone that is not able to use digital devices,
is not part of the digital world,” he said.
Stressing that Nigerians playing key role on this broadband
campaign, like this committee, must ensure that every Nigerian is a digital
native, no matter how remote they may be located.
He lamented that attention is often concentrated on urban
and semi-urban areas by those who provide infrastructure, but the broadband
campaign is intended to reach out to those in remote areas.
A focus campaign on broadband awareness, Ndukwe said would
make Nigerians not only aware of the service, but also to subscribe to it, as
soon as the service gets to them.
Addressing the committee on its roles, the Technical
Consultant to the Minister of Communications Technology, Mr. Jinmi
Oluanuiga-Sonuga explained that the committee would among other things, create
awareness for the Nigerian National Broadband Plan, foster demand growth and
broadband adoption, encourage local and state governments in driving the
adoption of broadband, educate Nigerians on the need to have broadband
connectivity, and also educate them on where and how to get broadband.
Pix: Some members of the committee with Dr. Ndukwe and Jinmi Sonuga. Short URLs: goo.gl, mcaf.ee, cli.gs