The
Managing Director and chief executive officer (CEO), Guaranty Trust Bank
(GTBank) plc, Mr. Segun Agbaje told ITRealms that the 9-month initiative
provides a unique avenue for the Bank to stay in touch and reward its GTCRea8
eSavers customers, who have a unique role to play in the continent’s future
development.
Agbaje
also said that the initiative involves awareness storms in 27 major tertiary
institutions in Nigeria to promote values such as professionalism, Integrity
and the benefits of hard work.
Alongside
these events, he said, are monthly raffle draws during which account holders win
monthly scholarships, just as one undergraduate would emerge the winner of the
campaign grand prize: a mini cooper convertible car during the December 2014
final raffle draw.
ITRealms recalls that this is the second
edition of the initiative which the Bank introduced last year as part of a
social awareness and marketing programme aimed at promoting adoption of the
right values by our future leaders and getting feedback regarding their needs
as customers.
Even
as ITRealms notes that Miss
Elisha-Wigwe Shallom, a Medical Student at the University of Lagos won the 2013
campaign grand prize.
GTBank
plc is reputed as a youthful brand that has forefront of youth related
activities. The Bank introduced the GTCrea8 eSavers account to address the
unique financial needs of today’s undergraduate.
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