The world’s largest real-time mobile survey
platform, GeoPoll announced initial
findings on Television (TV) ratings, audience size and demographics following
the first games of the 2014 FIFA World Cup, saying that 17.5 million Nigerians
watched between Nigeria and Iran, reports ITRealms.
The data, gathered via mobile surveys in Ghana,
Kenya, Nigeria, Tanzania and Uganda provides a first-ever glimpse of the fans
who are tuning into the World Cup in these countries, and represents ratings
from more than 300 million African citizens.
According
to the GeoPoll founder, Mr. James Eberhard, the game between Nigeria and Iran, played during prime time in
Nigeria, drew 17.5 million Nigerian adult viewers.
This he also said, amounts to 20 per cent of the
Nigerian adult population, even as over 25 million adults from all the surveyed
African nations watched the Nigeria game, making it the most watched game in
these markets over the first 5 days of play.
Mr.
Eberhard said that Ghana’s World Cup
viewership stays high across games - Ghana viewership has remained
high across all games: 3.5 million watched the opening game between Brazil and
Croatia, and the gripping match between Ghana and the United States on
Monday attracted 2.4 million adult Ghanaian viewers.
The
U.S./Ghana game aired at 10pm Ghana time, the report revealed might
explain the drop in viewership numbers in the country, compared to the earlier Monday games
which saw 3.1 million Ghanaian viewers.
“On
average across the first 5 days of games, 2.2 million Ghanaians have tuned in
to every hour of play,” he said.
Pix: GeoPoll founder, Mr. James Eberhard
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