ITRealms
The Registrar and Chief Executive Officer
(CEO) of the Computer Registration Professional of Nigeria (CPN) Mr. Sekiru
Shehu has called on the African Top Level Domain (AfTLDs) to create more
demands, reports ITRealms.
Speaking to ITRealms in his keynote to the 2014
Africa Domain Name System (AfDNS) forum holding at the Nicon Luxury Abuja on “Monetizing
the Africa Domain Name Space” Mr. Shehu noted
that there are two sides to a business, namely the supply and demand sides
respectively.
According to him, the problem is not
supply so “we have not done well in creating demand – And so, we have to wake
up.”
Members of the African TLDs community
need to develop capacities for business development, take seriously the issues
of quality of service (QoS), quality of experience (QoE) and put in place
friendly operational policies and procedures.
He pointed
out that as many Africans go online, African businesses and governments are
turning to the internet and in particular the domain name industry to help them
elevate their work to the next level, to help them grow and increase impact.
“The domain
name industry is increasingly becoming a major contributor to our countries, Gross
Domestic Products (GDPs). This has brought about the need to look at ways of
taking advantage of the new opportunities through investment and monetization,”
he asserted.
In addition, Shehu said there are many different
categories of domain investment and monetization, with some being easier than
others.
“Some methods have a higher return than
others. They all have their pros and cons, and they all take time and hard work
to utilize effectively. This will form the basis of our discussion in the next
three days,” the CPN boss said.
Monetisation within the domain name space
include developing affiliate websites – Think of a good domain name, register
it, and then build a website filled with various advertisements for other sites
that bear a similarity to your domain name, making money off anyone who clicks
on the ads and purchases the advertised products.
As said by him, by developing Pay Per Click
(PPC) websites people make money one, which means these are very much like affiliate
sites, except the revenue generated comes from PPC advertising systems like
Google AdSense and Yahoo Publisher Network.
Additionally, domain parking – There are
several services, like sedo.com, where you can “park” your domain. The domain
will have a variety of keyword targeted ads, similar to the ppc and affiliate
sites mentioned above. You make money off the ads that your parking company
puts up. Additionally, you can also list your site for sale at the same time.
For him, domain leasing, which entails renting
the domain name out to advertisers or other interested parties, could be a
source of monetisation, just as domain purchase and resale – register use
domain or buy an existing domain with hopes of reselling it to other domainers.
“Domain Development – Register a domain
name and develop a website for it, with unique content and some sort of business
model,” he said.
Remmy Nweke
ITREALMS ... delivering news for ICT4DPix Mr. Shehu, CPN, CEO
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