ITRealms:
Advertisers and brand
owners in Nigeria now have an unparalleled opportunity to compete in the global
market sphere with Google Nigeria’s unveiling of a significant online
advertising tool known as YouTube Masthead, reports ITRealms.
The new tool, ITRealms gathered, allows brands to advertise on the YouTube homepage
through customized mastheads for a whole day.
The masthead, ITRealms learnt, was the first of its kind in Nigeria offering an
opportunity for advertisers to explore the YouTube homepage with classy video
plug-and-play format that helps brands interact with the consumers. The
homepage aims at building awareness, influencing perceptions and to rev-up the
mind and market share of the brand, while remaining consistent with the overall
YouTube experience.
Mrs Juliet
Ehimuan-Chiazor, Country Manager, Google Nigeria explained that “Online is now an essential part of the marketing
mix and more advertisers than ever are utilising the benefits and alongside
traditional media. Since YouTube was launched in Nigeria in 2011, there have
been lots of interests from
brands wanting to brand and ‘takeover’ Google properties.
ITRealms recalls that the launch of Youtube Masthead which is essentially the full
takeover of the Youtube homepage now presents advertisers a terrific opportunity to engage with YouTube users
when they arrive on the YouTube homepage (www.youtube.com.ng).
“It is a highly
effective online advertising platform for reaching massive audiences with an
affordable budget,” she said.
Teju Ajani, YouTube
Content Partnership lead in Sub Saharan Africa stated that “YouTube receives
over 1 Billion unique global users every month, with over 100 hours of videos
uploaded every minute, this presents a massive opportunity for brand managers
looking to boost exposure”. “Basically brands and advertisers will only be
limited by their imaginations and creative muscle with this new advertising
format,” she concluded.
The new YouTube Masthead
format is already gaining ground with top Nigerian brands like Glo, Airtel, UBA, Rexona, Star, Gulder and Samsung
having already run campaigns to
drive traffic, attract subscribers and engage Nigeria’s growing YouTube user
population.
YouTube offers countless
opportunities to a wide range of advertisers, allowing them to connect with a
diverse international audience in new ways. Advertisers in Nigeria will now be
able to reach consumers in their different destinations, amassing massive flow
of referral traffic through YouTube and increase brand related searches on
Google.
Remmy Nweke
ITREALMS ... delivering news for ICT4D
Pix: Mrs Juliet Ehimuan-Chiazor, Country Manager, Google Nigeria
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