ITRealms:
The Computer Warehouse Group plc (CWG) in collaboration with
the Openshopen has hosted the some Micro, Small and Medium Enterprises (MSMEs)
owners to an electronic commerce (eCommerce) in Lagos, reports ITRealms.
Tagged “Learn How to Set-up, operate and advertise
your own store online” ITRealms
reports that the workshop was aimed at equipping business owners with the
skills they require to take their business to the online community by operating
an online store and selling to people other than those in their immediate
physical community.
ITRealms also
reports that while welcoming participants, the Head Marketing Communications,
CWG, Success Nmerife, stated that the workshop was designed to introduce them to
solutions and methods they could employ to maximize the benefits that the
internet affords in growing their businesses.
She observed that the shift in the global focus from
traditional business model to online commerce has made the utilization of the
electronic media in business promotion and sales an indispensable tool for
merchants.
In her remarks, Adriana De la Cruz Duffo, Business Manager,
Openshopen told ITRealms that
Openshopen has been uniquely designed to respond to the challenges of online
trading encountered by SMEs in the Nigerian business environment.
“Openshopen is easy to use, cheap and profitable. It
addresses the fears of payment gateway security. It also takes care of the
logistics of delivery. It is a platform you as merchants can adopt, if you want
your business to grow” she said.
Delivering his presentation, Head, Innovation at CWG plc, Mr.
Tayo Oduwole, introduced the Openshopen online platform to the participants,
stressing that CWG partnership with Openshopen affords them to introduce the
eCommerce platform which is in line with its vision to enable Nigerian
merchants acquire business enabling technology without incurring business
killing own-infrastructure costs.
He pointed out that Openshopen differs from other online
shopping platforms, in that it allows merchants sell directly to buyers and
have the privilege of promoting their brands. Unlike other platforms that
require merchants to submit their wares for sale.
“With Openshopen, you can sell your brand alongside your
products, such that people can look for you if they want your products again”,
he said.
The workshop featured a practical session where Mr. Oduwole
took participants through step by step procedure of opening a store online. The
participants had the privilege of creating their own store, each having their
unique web address, corporate logo and products for display. Thereafter, they
were taught the basics of promoting their business using various social media
platforms.
Presenting certificate of participants to attendees, Chief
Technology Officer, CWG, Mr. James Agada, noted that the workshop served as one
of CWG’s ways of contributing towards the growth of SMEs in Nigeria, creating
employment and contributing to the growth of the nation’s economy.
He also urged participants to utilize the knowledge they have
gained from the workshop.
“Having learnt how to open your store and sell online, we
look forward to seeing you sell on Openshopen”, he said.
For some of the participants, including Mr. and Mrs. Yemi
Adeyemo, Directors at House of Treasures, “In fact, the workshop was worth the
while, the lectures were extensive and the speakers were very good. We have
learnt a lot that we will like to put them into use as soon as we get back
home”.
ITREALMS ... delivering news for ICT4D
Pix:L-R: Charles Ibonye, Project manager, CWG Plc; Mr. James Agada Chief Technology Officer, CWG Plc; Tayo Oduwole, Head, Innovation; Success Nmerife, Head, Marketing Communications and Adriana De la Cruz Duffo, Business Manager, Openshopen at the maiden eCommerce workshop for merchants in Lagos recently.
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