ITRealms:
Semiconductor, company of the Swatch Group EM
Microelectronic, has announced the release of its EM4423, the world’s first Radio frequency identification
(RFID) circuit featuring a UHF EPC
Gen2V2 RF and an NFC Type 2interface, reports ITRealms.
ITRealms gathered that the EM4423 is uniquely suited for
manufacturers/brands which are compelled to support the Electronic Product Code
(EPC) functionality for retail logistics and inventory control, but who also
want to communicate directly with the consumer for marketing and advertising,
product authenticity, and product registration on a per-item level.
As ITRealms
learnt, the (EPC) Gen 2v2 RF is an update to GS1's air-interface protocol standard for passive, Ultra High frequency (UHF) RFID tags, while the Near
Field Communication (NFC) Type 2
interface service allows users to attach a card, sticker or hangtag to a gift,
invitation or any physical object, in order to deliver
an audio or video greeting.
The
features of the invention as gathered by ITRealms,
comes with common rewritable memory areas, a common Unique Identifier (UID) and
value-added privacy and security features.
Furthermore,
the EM4423 also simplifies adoption of EPC inventory control procedures by
smaller retailers who are not willing or able to make the substantial
investment required for specialized RFID equipment and software and similar
functionality can be achieved through the use of mobile devices, such as smart
phones and tablets and applications.
Speaking
further on the features, Michel Willemin, CEO of EM Microelectronic has said
the EPC Gen2 logistics capabilities with the customer-focused benefits of NFC
would create excitement with the RFID customers. As ITRealms
gathered, he said, “By enabling a low-cost, unified solution for logistics and
marketing, EM brings value to and simplifies the lives of both small retailers
and product manufacturers looking to differentiate their products.”
EM
Microelectronic ITRealms learnt is a Swiss semiconductor manufacturer, designs and
produces ultra-low-power, low-voltage, digital, analog, and mixed-signal
integrated circuits for battery-operated and field-powered devices in wearable,
consumer, automotive and industrial applications.
Daniel
Nsolibe/Ed, Ops.
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