Nigeria: Mobile broadband over riding Fixed broadband - Jejdling

ITRealms

Ericsson Consumer Lab in a new survey report contained in its 2015 consumer insight summary report 'Internet Goes Mobile', has discovered that out of the total number of people that use mobile broadband, more than 95 per cent of Nigerians are more at ease with the mobile broadband services, as it provides easy access on their Smartphone’s, across devices such as laptops, mobile phones and tablets, than the fixed broadband services from wireless fidelity (WiFi) technology, ITRealms reports.

Confirming the report, Head of Region Sub-Saharan Africa at Ericsson, Fredrik Jejdling said the findings would enable service providers to begin to consider expanding their internet broadband capacities, towards mobile broadband, so as to meet up with the increase in demand for mobile broadband that is expected.

He added that, “More Nigerians are beginning to use the mobile broadband services more than ever before, to upload and download contents and information, through the social media, while on the move.”

The study highlights the underlying desires of telecoms consumers, as well as their perceptions of current telecoms operations and services.

ITRealms gathered that in achieving this, it made use of data compiled through a total of 1,653 one-on-one interviews with Nigerians between the ages of 15 to 59 years, with a research sample representing 30 million people between social classes in metropolitan areas, which represent about 40 percent of Nigeria’s urban population.

It further revealed that 56 per cent of mobile phone users are satisfied with data speed and voice connection quality, while over 50 per cent of those who switch between fixed and mobile broadband, do so due to changing locations or the availability of connections.

To enable internet service providers meet up with the expected rise in the demand for mobile broadband services, ITRealms gathered that stake holders in the ICT sector has called on the government to act fast to increase broadband deployment in all nooks and crannies of Nigeria.

Daniel Nsolibe/Ed, Ops.

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