Global leader in market research consultancy, TNS has said
it would partner with world’s largest mobile survey platform, GeoPoll to expand
mobile data product offerings in key African markets, and also deploy a new
range of research products and services intended to deepen and improve market
research in Africa reports ITRealms.
TNS and the mobile survey company partnership, ITRealms gathered, is to take three folds; giving TNS access to
GeoPoll’s platform and user database, collaboration on media measurement
services, expanding Kantar Media’s data products in Africa.
Speaking on the future of the collaboration, Kim MacIlwaine,
CEO, TNS Africa, Mediterranean & Middle East said, “Mobile is an
increasingly important mode of communication for market researchers, and we’re
excited to collaborate with GeoPoll to expand our data product offerings in key
African markets. We believe GeoPoll’s robust mobile surveying technology
combined with TNS and Kantar Media’s expertise in market and media research
will be beneficial to all of our clients working in Africa.”
Confirming the partnership CEO of GeoPoll, James Eberhard,
stated that GeoPoll has worked hard to drive increased access to quality
information in Africa and is excited to partner with TNS and Kantar Media
to improve the availability of reliable, cost-effective data across Africa, and
looks forward to expanding the partnership in the coming years.
ITRealms also learnt that GeoPoll, in the past two years has rapidly
expanded its services in Africa, opening an office in Nairobi, Kenya, and
increasing their presence in South Africa, Ghana and Nigeria and was in June
2014, rated largest provider of overnight media ratings in Africa with the
launch of its Media Measurement Service, currently running in Kenya, Ghana,
Nigeria, Tanzania, Uganda, and Rwanda.
Daniel Nsolibe/GEE
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