The Samsung’s
smart signage TV has been designed to provide a complete platform for
displaying digital content on promotions, sharing educational information about
products and services, and broadcasting live TV for customer entertainment,
reports ITRealms.
The Head, Samsung
Electronics West Africa’s Enterprise Display Unit, Mr. Anu-Rotimi Agboola elucidated on the new product.
“Available in
40-inch and 48-inch models, Samsung’s smart signage TV provides a complete
platform for displaying digital content on promotions, sharing educational
information about products and services, and broadcasting live TV for customer
entertainment. Business owners can wirelessly connect to the TV from their
laptop, tablet or mobile device to instantly publish and update content, or
load new content using a USB drive. The solution boasts over 200 free templates
for creating personalized signage designs and split-screen content. It is ideal
for use in restaurants, bars/lounge, supermarkets, salons, gyms, drycleaners,
hospitals and more,” he said.
In the press release made available to ITRealms, other features that make the
solution a must have for business owners include MagicInfo Express, a built-in content management software that shop owners can
use to update customers with information on discounts, shop hours, special
events and other promotional information; MagicInfo
Mobile, which allows businesses to make quick updates or upload photos of
promotional materials directly from their Android or iOS mobile device; wireless capability via its built-in WiFi service
that eliminates cable clutter and enables seamless connectivity with various
external devices and a three year warranty with dedicated service and support.
“Until now, many small businesses in Nigeria have had
to rely on consumer TVs to display key information in their stores, which
limits not only customer engagement opportunities with their brand but also
operating capabilities to easily display, update and change promotional
materials. Samsung’s Smart Signage TV shifts the paradigm for SMEs utilisation
of display solutions and provides a better customer experience, literally all in
one box,” Agboola added.
The Director, Samsung Electronics West Africa’s
Enterprise Business Division, Mr. Charles Ojei, ITRealms gathered, said the new smart
signage solution is designed to provide small and medium enterprises with all
that they require to get up and running with digital signage.
“At Samsung, we understand the unique challenges that
small business owners face when it comes to selecting and implementing
technology, and we built this product to address the market need for a
cost-effective, easy-to-manage, professional-grade solution that is better
suited for these environments. With
Samsung Smart Signage TV, we’re giving SMEs the power to enhance their customer
communications and enable them to create more personalized content to drive
conversations that extend long after a customer leaves the store to keep them
coming back. The solution helps to Turn on Your Business,” he said.
Cyriacus Nnaji/GEE
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