The new statistics also revealed that 2.2 million Kenyans use Facebook every day and 4.5 million each month, just as it showed that almost all these people are coming to Facebook on a mobile device: 100 per cent of Nigerian monthly users are active on mobile as are 95 per cent of Kenya’s monthly users.
This, ITRealms gathered, followed the recent announcement that Facebook’s active user population in Africa has grown by 20 per cent to 120 million in June 2015 from 100 million in September 2014. More than 80 per cent of these people access Facebook from their mobile phones. Now, 60 per cent of all Internet users in Africa are active on Facebook.
The newly appointed Head of Africa at Facebook, Nunu Ntshingila, in a press release noted that “At Facebook, we have a saying that we’re only 1 per cent done, and this couldn’t be truer for Facebook in Africa. I’m only beginning this journey, and I’m already incredibly inspired by the power of connection - from the smallest moments to fostering global conversations. Everyone on Facebook has a story, and I can’t wait to hear the stories from Kenya and Nigeria firsthand.”
Ntshingila went further to say, “Mobile is not a trend; it’s the fastest adoption of disruptive technology in history of communication. It’s also an incredibly personal device regardless of where a person lives or how they connect, and businesses need to reach people where they are, not where they were, in an authentic, personal and relevant way. I look forward to spending time with businesses across Africa to understand how we can work together.”
Facebook recently opened its first office in Africa to further the company’s commitment to help businesses connect with people and grow locally and regionally. The new office, ITRealms reports, is the next step in furthering Facebook’s investment in Africa and its people. The team in Africa will focus initially on Kenya (East Africa), Nigeria (West Africa), and South Africa (Southern Africa).
Cyriacus Nnaji/GEE
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Pix: Nunu Ntshingila, Short URLs: goo.gl, mcaf.ee, cli.gs
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