ITRealms:
Chief Brand Strategist, Big and Bold
Communications Limited, Mr. Jide Adeyemi, affirmed this in a press statement
made available to ITRealms, saying they are excited to have the opportunity to
once again showcase the company’s talent with Alcatel OneTouch.
He also said that they ready to work with Alcatel
OneTouch Nigeria as it brings the latest mobile innovations to mass market
consumers in the country through a comprehensive marketing and retail strategy.
This, Adeyemi said, includes hiring of a
field marketing team and creating awareness of the brand through various public
relations (PR) and digital initiatives.
"We are very excited at the
opportunity to bring our wealth of experience and professionalism to bear as Alcatel
OneTouch introduces its new range of products to the Nigerian customers. Alcatel OneTouch is amongst the top four
global mobile brands and we will be working to assist in increasing its market
share here in Nigeria to become one of the leading mobile brands,” he said.
According to him, Alcatel OneTouch has an
exciting portfolio of products which are innovative, attractive, feature-rich
yet affordable. It is the perfect brand to meet the needs of the diverse
Nigerian market.
Also speaking on this development, the Senior
Area Marketing Manager for Africa at Alcatel OneTouch, Kath Smith noted that Big
and Bold were an obvious choice for them given their vast experience and
understanding of the mobile market in Nigeria.
“We look forward to working with them as we
grow the Alcatel OneTouch brand in the marketplace," Smith said.
ITRealms recalls that Big and Bold recently
managed successfully the launch event at Four
Points by Sheraton, Victoria Island and are
on their way to bringing the brand to the retail environment with the latest Point-of-Sale
(POS) materials.
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Pix: Chief Brand Strategist, Big and Bold Communications Limited, Mr. Jide Adeyemi
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