MIA Group has announced that two of her Xiaomi’s iconic
smartphones will be made available in Nigeria through its partnership with the e-commerce
giant, Jumia, ITRealms reports..
Valued at $45 billion, about N8.95 trillion, Xiaomi has now
positioned itself among the smartphone giants of this world, becoming the
world’s fifth-largest smartphone maker in just five years. It creates high-
quality smartphones with remarkable software at amazing prices.
MIA Group and Jumia well intend to take Nigerian consumers by
storm in this market of immense opportunities: 30 per cent of the 140 million
phone subscribers in Nigeria own a smartphone, and smartphone sales for 2015 are
expected to reach 12 million, ITRealms
gathered.
The Chief Executive Officer (CEO), Jumia Africa, Jeremy Doutte, expressed
his enthusiasm regarding the partnership: “We have seen such a strong appetite
for quality smartphones in Nigeria that we look very much forward to providing
consumers with more high-end smartphone options at incredible prices”.
Redmi 2 and Mi 4 will be introduced in the second week of November
2015 to Nigerian consumers through a dedicated shop mia.jumia.com on Jumia, and will sell for N29,000 and N56,000
respectively.
Tech fans and connoisseurs will surely appreciate Redmi 2 for its
fully laminated 4.7-inch HD screen and 8-megapixel camera, which comes for an
entry-level price. Xiaomi’s flagship phone, ITRealms learnt, Mi 4, has a gorgeous
design with a precisely engineered stainless steel frame. It comes with a 5”
IPS Full HD display that is incredibly sharp, a 13MP f/1.8 rear camera for
beautiful pictures, and a front-facing 8MP camera for great selfies. With its
excellent price- quality ratio, Mi 4 will surely appeal to users in Nigeria.
The President of MIA Group, the distribution group for Xiaomi in
Africa, RJ van Spaandonk, stated: “We see Nigeria as a key country for
smartphone growth and we are excited to be partnering with Jumia to offer
consumers in Nigeria Xiaomi’s high-quality smartphones at amazing prices.” Jumia’s
upcoming Black Friday on November 27, soon after Xiaomi’s launch on the
e-commerce website, will very likely give the brand a tremendous head start in
the game.
Cyriacus Nnaji/GEE
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