Leading public relations consultancy firm, Chain Reactions
Nigeria has unwrapped its youth trends report in collaboration with a United
Kingdom-based company, TrendWatching in Lagos, reports ITRealms.
According to the Executive Director, Strategic Communications
at Chain Reactions Nigeria, Mr. Lere Ojedokun, the report is an in-depth study
of emerging trends amongst members of the Nigerian youth class aimed at helping
both government and businesses understand the new cultural and behavioral
patterns amongst Nigerian youth and how to engage with them.
The launch which held recently in Lagos was attended by a
rich galaxy of industry leaders from across the music, media, sports, fashion,
technology sectors as well as government and indeed from other sectors with
need to engage with the Nigerian youth segment.
The event dubbed, “Naija Decoded” under the inspiring theme,
“Unwrapping The Nu Natives”, had an impressive panel of discussants comprising
Head, Youth Market Segment, Etisalat Nigeria, Elvis Ogiemwanye; Nigeria’s pace
setting Pop Culture Strategist; Franklin Ozekhome; multiple award winning
Nollywood Actor and Producer, Kunle Afolayan, EbonyTV Presenter, Lamide
Akintobi, Brilla FM Sports Presenter, Babafemi Raji, Fashion Designer, George
Tailor with a robust debate on emerging trends coordinated by leading On Air
Personality, Toke Makinwa.
Speaking about the youth report initiative, Israel Jaiye
Opayemi, Managing Director/Chief Strategist, Chain Reactions Nigeria, said the
intent of the initiative is to change the way governments at all levels and
indeed businesses in Nigeria see and engage with the Nigerian youth segment by
offering them deep insights into the mindset and behavioural trends amongst
Nigerian youth.
Explaining his company’s motivation for the partnership with
TrendWatching UK, Opayemi said, it was based on “a consuming passion to
contribute to the broader development of knowledge about the Nigerian youth
market and indeed the youth segment in Nigeria. The intent is to help public
and private sector organizations gain a deep understanding of how best to speak
to members of the youth class.”
“The report is focused on the trends that are currently hip
amongst those we now refer to as ‘NU Natives’, a new class of Nigerian youth
that is not defined by geography, finance or society. The new native defines
himself or herself and celebrates his or her afro-centric roots but he or she
is still very technology savvy and worldly. The trends are illustrated with
cross-industry innovations, insights from Trend Watching’s global spotters, and
relevant statistics.”
Equally speaking the Africa Regional Director, Trend
Watching, Lola Pedro expressed excitement about its first creative partnership
in Nigeria saying, “ as Africa’s giant, Nigeria has always represented a market
of great interest to us, both in the light of tracking the relentless stream of
innovations stemming from the continent’s most populous country but also due to
the vast strategic opportunities we believe we can uncover for forward-thinking
organisations.”
She commended Chain Reactions Nigeria, saying “it has thus
been inspiring to be able to conduct this first of its kind, Nigeria-specific
youth trends research in collaboration with such a progressive, PR firm. Chain
Reactions Nigeria epitomizes the future-focused mindset required to truly
disrupt Nigeria’s consumer landscape by understanding today’s consumers and
subsequently bringing about compelling profitable innovation opportunities.”
“As Trend Watching constantly seeks to maintain its global
reputation for thought leadership, connecting with local, early adopters like
Chain Reactions remains a thoroughly rewarding endeavour,” she further
said.
ITREALMS ... everything news digitally!
Pix: L-R:
Nollywood Actor/Producer, Kunle Afolayan; EbonyLive TV Presenter, Lamide
Akintobi, Fashion Designer, Tayo Gabriels; Brilla FM Sports Presenter, Babafemi
Raji and Head, Youth Segment, Etisalat Nigeria, Elvis Daniels at the unveiling
of The Nigerian Youth Trends Report, themed “Unwrapping The Nu Natives”
undertaken by Chain Reactions Nigeria and TrendWatching, United Kingdom in
Lagos recently.
No comments:
Post a Comment