The National Broadcasting Commission
(NBC) and Transatlantic Media Company (TMC) have entered into partnership deal
through a Memorandum of Understanding (MoU) to boost the participation of the
broadcast media at the forthcoming 22nd edition of Cable, Broadcast and
Satellite (CABSAT) slated for the World Trade Centre in Dubai, the United Arab
Emirate, ITRealms report.
Revealing the direction and content of
the agreement, TMC President and Chief Executive Officer (CEO), Dr. Bayero Agabi,
said the company, which produces Cyber Africa television and magazine, has the
mandate to market CABSAT in Nigeria and Ghana as Africa's regional partner.
He said, CABSAT 2016, scheduled for March
8-10, would be a gathering of broadcast technocrats and content producers to
deliberate on the future of Africa's cable, broadcast and satellite prospects.
"As the world adapts to digital
content delivery, it is the thrust of our organisation to help project the
inherent values of Africa's culture and heritage at the world stage via our
superb broadcast content. We are committed to assist NBC to fast track the
migration from analogue to digital broadcast in 2016,” Agabi said.
NBC official said the collaboration
with TMC would ensure Nigeria's participation during the three-day event at
decision making levels with anticipated capacity to attract investors.
“TMC for CABSAT 2016 is part of our
agency’s mandate to ensure that appropriate modalities are put in place to make
Nigeria meet up with International Telecommunications Union (ITU) Digital
Switch Over (DSO)” NBC official said.
ITRealms recalls that the DSO is meant
to be achieved by the new date of 2017, and will form a key agenda at CABSAT
2016 expected to bring broadcasters, programme-makers, post-production and
multimedia specialists, digital terrestrial, and satellite transmission
companies from Africa, Asia and Middle East to showcase their content and
equipment.
The Nollywood, Hollywood, Bollywood and
Arabic television and content- creation, distribution and monetization trends
as well as position brand alongside global trans media, technical, engineering
and production leaders around the future of broadcast, satellite, and content
delivery are lined up as part of the agenda.
Agabi further said that CABSAT serves
as the perfect medium for all individual decision makers, buyers, and sellers
who are active in the electronic media, film, and audio entertainment content
markets to experience unique networking and business opportunities formulate
new strategies and create future partnerships.
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