One of the world’s leading telecommunications operators with
157,000 employees as at 30 September 2015, Orange
is pushing to enter the Liberian telecom market by efforts to acquire Cellcom
Liberia, 100 per cent, reports ITRealms.
Orange desire arises from the consummation of the recent
agreement it entered with Cellcom Telecommunications Limited to acquire via its
Cote d’Ivoire subsidiary, recalling that Cellcom is the leading mobile operator
in Liberia.
Tom Wright of Orange in a press statement made available to ITRealms distributed via Africa Press Organisation (APO), the operator would
provide its marketing expertise and world-class technical capability to further
strengthen the network operator, enhance services to consumers and contribute
to the economic growth of Liberia.
ITRealms gathered that with the new development, Cellcom’s
founders and employees will remain involved in the business to ensure a smooth
integration, support performance and continue long-standing relations with the government
of Liberia.
In addition, ITRealms reports that this acquisition is part
of the international development strategy of Orange, which aims to accelerate
its growth by entering new emerging markets with high potential. This will
enable Orange to strengthen its positions in Africa, which is a strategic
priority for the Group.
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