An estimated 16 million Nigerians are on Facebook every month, with 100 per cent of
them coming on mobile, even as Facebook intend to deepen partnership to bolster
this growth, reports ITRealms.
This was revealed at the recent 12th anniversary
of Facebook held in Lagos as part of the global Facebook community by the Vice
President, Europe, Middle East and Africa (EMEA) at Facebook, Nicola
Mendelsohn, asserting that Facebook has made tremendous progress in Nigeria.
“For us, Friends Day in Nigeria was about hearing the
stories of our community using Facebook our platform to grow and connect with
others. We have made amazing progress over the past year. We’re only 1% done in Nigeria and inspired to
do even more in this fast-moving, mobile first country,” Mendelsohn said.
Head, Africa for Facebook, Nunu Ntshingila, also said 2016
year is a year for deepening partnerships with Nigerian businesses.
“We’re committed to Nigeria, and during this visit we shared
insights with our business and agency partners on how to deliver personalised
marketing, at scale, where people are – on their mobile phone. We want to make
sure Nigeria - its people, its agencies and its businesses - realise the
opportunity that technology and mobile bring,” Ntshingila said.
Stressing that the mobile platform people use most in Nigeria
is Facebook and up to 77 per cent of Nigerians on Facebook use their mobile
device to discover new products and services, describing Nigerians as
sophisticated mobile users which is increasing fast – people are ahead of
businesses, and assuring that Facebook is on ground to help businesses create
mobile-first solutions to grow their business.
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