ITRealms:
With sub-US$50 smartphones plus improved
telecom infrastructure, and availability of affordable cloud applications, have
showed that the mobile Internet is rapidly transforming the way Nigerian
busineses are done, reports ITRealms.
Regional Director for
Sage West Africa who says that Nigeria is adopting the mobile
Internet as quickly and enthusiastically as it did mobile voice services some
years ago. “Mobility is the growth engine of the Nigerian economy,” he adds.
“It is helping people to enhance their lives and to improve their standard of
living, while enabling enterprises to transform how they operate.”
According to statistics from the
Ericsson Mobility Report total mobile
subscription penetration in Sub-Saharan Africa is about 80% but will grow to
100% and 1 billion mobile subscriptions by 2021. Nigeria, as one of the largest
mobile markets in Africa, is leading the trend based on these results. As one
example of mobile’s impact on Nigeria’s economy, consider the fact that the
Ministry of Science and Technology forecasts that the mobile market will be
worth US$166 billion dollars in 2020 and directly employ about 2.7 million
people.
“Many of our customers and
employees today walk around with smart devices that give them access to apps
and information wherever they are,” says Nmonwu. “For example, Facebook’s
statistics show that 7.1 million Nigerians access its platform every day. And 100%
of its monthly users access Facebook on a
mobile smart phone.”
Tapping into this behaviour gives
organisations new ways to interact with employees, suppliers, customers and
other stakeholders, he adds. This ranges from mobile marketing, advertising and
e-commerce for consumers to mobilising business applications such as the
enterprise resource planning (ERP) solutions.
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Pix: Nmonwu
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