In
the age of digital revolution, it is the very simple technological
innovations that often have the most transformative impact on people and
the society. Foremost
financial institution; Guaranty Trust Bank plc has once again set a new
standard in electronic banking services with the introduction of Bank
737.
Introduced
by GTBank, Bank 737 offers a very simple banking alternative which
remarkably does away with virtually all of the limitations of not just
conventional banking (going to a bank branch for banking services), but
also online banking. While conventional banking requires the physical
presence of the customer at a bank branch, and online banking demands
Internet access and a mobile application, banking via 737 requires none
of the above. Bank
737 is a true test of simplicity.
GTBank customers no longer need to
bother about data or internet connection as the service is built on a
USSD interface which enables it work on any type of mobile device. Users
are required to simply dial the short USSD *737# from any mobile phone
to get started.
GTBank’s
737 offers a wide range of banking services, from money transfer to
card less withdrawal, bill payments, airtime recharge and even unique
services like token pin generation, checking the status of cheque book
request, retrieving internet banking details, amongst others. It is not
just about the wide range of services available on the 737, but how the
services are delivered; by simply dialing *737# on any mobile phone.
If
the simplicity of the Bank 737 is amazing, its speed is even more so.
Transactions using the 737 take less than a minute to conclude, meaning
it is even quicker than online money transfer. It gets even faster with
the availability of short access codes. Among these are *737*0# for
account opening, *737*7# to generate token code, *737*37*Amount*Smart
Card No# to pay for Star Times Subscription and so much more.
Backing
up its simplicity and speed, is its security. The customer is the only
one who can access the 737 services for his or her GTBank Account
because it only makes use of the mobile number that is linked to the
account. Bank 737 also requires customers to personally sign off all
their transactions by providing the four last digits of your GTBank
Naira MasterCard.
“We
have seen remarkable success in the volume of transactions via the Bank
737, and this is largely due to the simplicity of the platform and the
convenience that it affords our customers,” said Segun Agbaje, the
Managing Director of Guaranty Trust Bank plc. “The introduction of Bank
737 marks another milestone in our quest to make banking truly simple
for our customers. We remain firm in our objective to delivering banking
products and services tailored to meet the diverse needs of our
ever-growing customer base by leveraging technology to make banking
services more accessible, faster and safer for all our customers” he
added.
GTBank
has consistently played a leading role in Africa’s banking industry.
The GTBank brand is regarded by industry watchers as one of the best run
financial institutions across its subsidiary countries and serves as a
role model within the financial service industry due to its bias for
world class corporate governance standards, excellent service quality
and innovation. The Bank operates from over 230 branches in Nigeria and
has banking subsidiaries in Kenya, Rwanda, Uganda, Cote D’Ivoire,
Gambia, Ghana, Liberia, Sierra Leone and the United Kingdom.
*Adekunle Olushola wrote in from Lagos
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