The
Publicis Groupe on Wednesday disclosed an equity partnership with the
communications arm of the Troyka Group, The Quadrant Company (TQC), reports
ITRealms.
TQC, ITRealms gathered prides itself as the first wholly integrated marketing
communications service provider in West Africa, including a total of six
agencies, namely, the Insight Communications, The Thinkshop, All Seasons Media,
Media Perspectives, The Quadrant Company, and Hotsauce.
A
press statement from the company confirmed this to ITRealms, saying that the Quadrant
Company, Nigeria’s first full-service public relations agency, has now aligned
with MSLGROUP, Publicis Groupe’s strategic communications
and engagement consultancy.
Also, ITRealms gathered that the partnership would operate under the name of Quadrant
MSLGROUP with Mr. Bolaji Okusaga retained as Managing Director.
ITRealms recalls that with 40 employees in Lagos, Nigeria, Quadrant MSLGROUP offers
specialist services in the West African region. Just as in 2012 TQC was
honoured as the Holmes Report Sabre Awards African PR Consultancy of the Year.
Further, ITRealms gathered that the move further cements the MSLGROUP’s ambitions in
Africa and strengthens its presence and capabilities in West Africa
specifically.
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