Breaking News; Nigeria tops Africa active social media users with 11m

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Nigeria has been named tops in the latest WeAreSocial’s Digital in 2016 report, across 30 economies of active social media users, reports ITRealms.

According to the study, Digital in 2016, Nigeria achieved this feat when it comes to mobile’s share of web traffic, with more than 80 per cent of all web pages served in Africa’s most populous nation going to mobile phones.

ITRealms also reports that at the other end of the scale, just 12 per cent of Russia’s web traffic goes to mobile phones – more than three times lower than the global average.

Equally, ITRealms gathered that WeAreSocial’s Digital in 2016 report, showed an estimated 102 million of the 986 million mobile connections in Africa are classified as active social media users, out of which, Nigeria has 154 million mobile subscribers with 11 million active social media users.

According to Simon Kemp, the lead author of WeAreSocial’s Digital in 2016, the Internet connection speeds have continued to improve, although the pace of change is still painfully slow in many developing nations.

He pointed out that Egypt, Nigeria, India and the Philippines are all struggling at the other end of the scale though, each with an average connection speed below 3 Mega bits per second (Mbps).

“Once again, South Korea claimed top spot in Akamai’s rankings for the world’s fastest average speeds for fixed internet connections, registering an impressive 20.5Mbps – a full 33 per cent faster than second-place Hong Kong,” Kemp said.

The report, he also said, showed impressive growth in most things digital with 2016 seeing even faster growth, “a somewhat surprising result considering that global internet penetration is already approaching 50 per cent.”

The key statistics for digital, social, and mobile media in 2016, Kemp said comprised that are 3.42 billion internet users, equaling 46 per cent global penetration; 2.31 billion social media users, delivering 31 per cent global penetration; 3.79 billion unique mobile users, representing 51 per cent global penetration; while 1.97 billion mobile social media users, equating to 27 per cent global penetration.

Nenye Dom/GEE +Remmy Nweke (ITRealms) 

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