Orange Money users in France can now transfer funds via
their mobile phones to other Orange Money customers in the Ivory Coast, Mali
and Senegal, some three West African countries through partnership with Aleda, reports ITRealms.
Marketing manager, Orange Money, Florence Le Bec confirmed
this to ITRealms, saying that the French company specialising in paperless
payment solutions and money transfers, has established itself as a key player
in the sector with the recent launch of Orange Money.
The Orange Money mobile payment solution, she noted was
launched in France on June 15, thanks to the expertise of both Orange and
Aleda, the first distributer to deploy this service in France.
“It will enable Orange users to transfer funds via their mobile
phones to family and friends in the Ivory Coast, Mali and Senegal as well as
mainland France,” Le Bec said.
According to her, what Aleda brings to the Orange Money
project includes to take advantage of Orange's long-standing wholesale partner for
the distribution of pre-paid telephone offers, Aleda provides added value in
more than one area of this project such as with its comprehensive network of
outlets, firmly established at the heart of communities, proved to be vitally
useful in launching the Orange Money service.
Aleda, ITRealms reports, provides approximately 4,000
independent close-to-the-customer points of sale for paperless transactions
such as mobile top-ups, electronic money codes or money transfer.
Also, she said, Aleda is a leading telephone services
wholesaler in France authorised by operators to sell pre-paid packages on its
website, thus Aleda has great expertise in the digital world.
Pascal Roudier, chief executive of the Aleda Group,
explained that “The technological innovations developed by our teams have been
an accelerating factor in implementing Orange Money in France. Our Sepia app for tablets and smartphones
allows users to be identified, while our dedicated apps enable the required
level of transaction management."
Nenye Dom/GEE
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