Reputed for keeping to
the rules, Etisalat Nigeria, has commenced the implementation of the ‘2442 Do-not-Disturb’
(DND) facility on its network which that enables customers to opt-out
completely or partially from receiving unsolicited marketing text messages and
calls, reports ITRealms.
This follows a
directive by the industry regulator,
Nigerian Communications Commission (NCC), engaged network operators to develop
effective solutions to address the issue. As a direct result of this
regulator-operator engagement, Etisalat has implemented the DND service which
is designed to offer subscribers greater choice in determining the type and
frequency of messages they receive.
Director, Regulatory and Corporate Social
Responsibility,Etisalat Nigeria, Ikenna
Ikeme confirmed to ITRealms that DND service is now available on the Etisalat
network, using a uniform shortcode, 2442, across all networks for ease of
access.
Subscribers on the
Etisalat network, can therefore access the DND service by sending ‘STOP’ to
2442; customers can also request for a partial DND service which will allow
them to receive only a specified class of messages that are of interest to them
such as Sports, Religion, Health, etc.
Ikeme explained that
to activate the partial DND service, customers are required to send ‘HELP’ to
2442 to receive information about the available classifications and their
activation codes; then send the activation code to 2442 to activate a specific
class of messages.
He also highlighted that
the company’s enviable record of compliance with regulatory directives and
reaffirmed Etisalat’s commitment to enhancing customer experience on its
network.
“Our customers remain
our priority at Etisalat Nigeria, because we recognize their preferences, not
only in terms of the quality of products and services available to them, but
also with regard to their experience on our network. Ensuring that the DND
service is available on our network is one of the ways in which we continue to
enhance our bouquet of services and enrich customer experience on the Etisalat
network,” he said.
Mr. Ikeme added that the
implementation of the DND service is also intended to encourage mutually
responsible operator-customer relationship and sustainability of the
telecommunications industry.
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