Etisalat implements ‘2442 Do-Not-Disturb’ option to curb unsolicited SMS

ITRealms:

Reputed for keeping to the rules, Etisalat Nigeria, has commenced the implementation of the ‘2442 Do-not-Disturb’ (DND) facility on its network which that enables customers to opt-out completely or partially from receiving unsolicited marketing text messages and calls, reports ITRealms.

This follows a directive by the industry regulator, Nigerian Communications Commission (NCC), engaged network operators to develop effective solutions to address the issue. As a direct result of this regulator-operator engagement, Etisalat has implemented the DND service which is designed to offer subscribers greater choice in determining the type and frequency of messages they receive.

Director, Regulatory and Corporate Social Responsibility,Etisalat Nigeria, Ikenna Ikeme confirmed to ITRealms that DND service is now available on the Etisalat network, using a uniform shortcode, 2442, across all networks for ease of access.

Subscribers on the Etisalat network, can therefore access the DND service by sending ‘STOP’ to 2442; customers can also request for a partial DND service which will allow them to receive only a specified class of messages that are of interest to them such as Sports, Religion, Health, etc.

Ikeme explained that to activate the partial DND service, customers are required to send ‘HELP’ to 2442 to receive information about the available classifications and their activation codes; then send the activation code to 2442 to activate a specific class of messages.

He also highlighted that the company’s enviable record of compliance with regulatory directives and reaffirmed Etisalat’s commitment to enhancing customer experience on its network.

“Our customers remain our priority at Etisalat Nigeria, because we recognize their preferences, not only in terms of the quality of products and services available to them, but also with regard to their experience on our network. Ensuring that the DND service is available on our network is one of the ways in which we continue to enhance our bouquet of services and enrich customer experience on the Etisalat network,” he said.

Mr. Ikeme added that the implementation of the DND service is also intended to encourage mutually responsible operator-customer relationship and sustainability of the telecommunications industry.

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