The
fast-selling smart mobile device, InnJoo, has reiterated its promise to advance
the Nigeria’s Information and Communication Technology (ICT) market, reports
ITRealms.
President,
TecSync Technology Company Limited, Mr. Jack Lee reaffirmed this
commitment recently, said the organization’s recognition of the prime status of
the Nigerian market as the biggest in Middle East and Africa (MEA); a factor
which justifies its focus and permanent residence of the company’s senior
executives in the country.
He
also said the company is keen to restore the technological landscape in Nigeria
by expanding the rapid adoption of smart mobile devices and applications in the
country.
“Nigeria
is the biggest economy in Africa, the 7th most populated country in
the world and is by far the biggest market for mobile devices in Middle East
and Africa. This fact is not recognized by many investors who would rather opt
to focus attention and channel their resources to countries such as Dubai,
South Africa and Egypt,”
Lee said, noting that InnJoo brand has risen quickly from
its launch in 2014 to become one of the fastest growing smart device makers in the
region.
“For
us, we recognize the importance of Nigeria as a regional giant and as a force
to be reckoned with in the global economy. This justifies our decision to make
Nigeria the focus and centre-piece of our market operations. As the biggest
market in Middle East and Africa, we have chosen to make Nigeria the hub of our
activities. In line with this, a lot of our Senior Management and executives
have relocated to Nigeria to direct our expansionary plans out of here and as a
result, most of our new products and latest offerings will be unveiled here in
the country first before they are received in other countries,” he noted.
ITRealms reports that with its headquarters in Dubai and supplying in Shenzhen, InnJoo devices include a
wide range of high specifications and cost-effective
smart phones, tablets and smart lifestyle devices, among others, have occupied an
increasingly prominent share of the Nigerian mobile market, with consumers and
end-users won over by their sleek design, smart features and state-of-the-art
functionalities.
InnJoo, ITRealms recalls started its internet journey by joining hands with the regional largest
e-Commerce platform, thus riding on its success story in parts
of the Middle East such as Saudi Arabia, Dubai, Egypt and other GCC countries, among others.
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Pix: Jack Lee of with a Nigerian Ministry of Foreign Affairs official, Mr. Abdulazeez Dankano during President Muhammadu Buhari's state visit to China...
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