The Lead, Tax, Technology and Innovation unit at the Price
waterhouse Copper (PwC Nigeria), Mr. Victor Olorunfemi, has declared that at
this era of Information and Communication Technologies (ICTs) online visibility
matters a great deal, reports ITRealms.
“In this age of digital revolutions and globalisation,
online visibility matters a great deal,” he asserted, at the 2016 one-day Capability
Enhancement Workshop for journalists in Lagos hosted by PwC Nigeria on the
theme: “Technology and Journalism.”
He noted that it has become very easy to classify everyone
as a ‘journalist’ regardless of the quality of their content and this has
become prevalent in the face of authentic journalists inability to master the
art of online visibility, resulting in society receiving garbage as
information.
“The public will be perpetually stuffed with garbage
information to society’s detriment,” he lamented.
Olorunfemi stressed that online visibility requires a quick
self-check, mostly by online media practitioners beginning with “How strong is
your online profile?”
He told ITRealms, this could be done by looking up one’s name on the
internet on any of the search engines including Google and Bing among others.
“What comes up first? Your profile? Or your name sake’s?” he
asked, but quickly added that usually the top results arise from social media,
Wikipedia and online publications.
He also made a case for those practicing trade online to
have accounts on various social media platforms and be mindful of how to use
them.
“What can a stranger in Singapore find out about you or your
work from the internet? • How credible do you appear,” Olorunfemi wondered,
pointing out that perception is a powerful force that is not too difficult to
build and project.
As said by him, branding a company online, for instance,
cannot be distanced from the social media, by way of making oneself and company
more visible with the platforms around them.
This, he said, is because of the underlining advantages
attached to these platforms if well used such as LinkedIn which is known with
its professionals, has the capacity to stand you out peers.
For the journalists, he explained that LinkedIn offers media
practitioners premium account after completing a given survey in profile, post
and shares, and similar advantages could be taken on Facebook, Twitter,
Youtube, Google+, Instagram, Medium and Quora.
He further explained that with Facebook one could easily showcase
a profile, status updates, pages or groups, just as Twitter showcases bio,
tweets, retweets and lately likes, even as YouTube primarily offers videos,
Google+ takes on profile, communities, posts, whereas the Medium affords
individuals to post articles; the Quora enables responses to questions,
comments and Instagram is a microblog which usually is photo-driven.
Ujunwa Nweke/GEE
ITREALMS ... everything news digitally!
Pix: Victor Olorunfemi
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