In effort to keep high standards, Uber has introduced driver deactivation policy
across the continent of Africa, reports ITRealms.
Uber Communications
officer for Africa, Samantha Allenberg, confirmed this to ITRealms noted that the higher the quality of the service, the more
riders want to take trips, which in turn means more opportunities for drivers
to earn money.
The goal of Uber, Allenberg
said, is to provide reliable, affordable and safe transportation, which could
only happen if there is trust on all sides; where riders feel safe with their
driver and where drivers feel safe transporting their passengers.
Pointing out that it was easy to work with the first handful
of drivers when Uber first launched in South Africa in 2013, but as we have
launched more cities and grown in popularity across Africa, hence it is
important that every driver using Uber app understands the processes and
communicates in a consistent and transparent manner.
ITRealms gathered
that sometimes Uber has to restrict a driver’s access to the app, but when that
happens, even for a short period of time, it affects their earnings, therefore
the company finds it extreme important to make its policy clearer.
Further ITRealms reports that the Driver Deactivation Policy was
designed with the best interests of drivers and riders in mind. According to
Allenberg, it covers, among other items, issues that relate to quality, fraud,
safety and discrimination.
On quality, Uber explained that the higher the quality of
the service, the more riders want to take trips, which in turn means more
opportunities for drivers to earn money. After every trip, riders and drivers
rate each other with a star rating out of five - if that score is consistently
low there is a problem. We also consider how regularly drivers cancel trips
after accepting a booking as this leads to a poor experience for riders.
Uber decried fraud, describing it as bad for any business,
so to keep riders coming back and to keep drivers driving, it’s important that
services are fair and honest. That includes drivers understanding it is
unacceptable to intentionally increase the time or distance of a trip.
Safety, Uber reiterated on both riders and drivers, includes
respecting each other's privacy - so not contacting each other except through
the Uber app - and obeying the laws of the road.
Uber also warned it will not tolerate discrimination of any
sort, against riders or drivers, including on race, religion, nationality,
disability, sexual orientation, sex, marital status, gender identity or age.
The transport app company pointed out that on the side of
the driver, this also includes respecting the transportation of people with
disabilities, including service animals.
“By maintaining high standards, riders will return time
after time and drivers will keep as busy as they want. The Driver Deactivation
Policy helps to ensure the best possible experience for everyone,” Uber
declared in a press statement made available to ITRealms.
Chuks Egbune/GEE
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