The Samsung’s commitment
to producing innovative, life-changing products and services will be on display
in its new campaign tagged, “Open Your Mind” reports ITRealms.
According to a
press statement endorsed by Director and Business Leader, Information Mobile
and Technology, Samsung Electronics West Africa, Mr. Emmanouil Revmatas, the campaign would demonstrate Samsung’s commitment to innovation,
quality and service to its consumers.
He also said, the
campaign would serve as a reminder to consumers of Samsung’s unflinching
support in the provision of world class devices that would help them in realizing
their dreams and potentials.
Revmatas,
equally said that as the market leader in smart devices and
solutions, “Samsung will continue to bridge consumer expectations of what a
premium mobile experience should feel like with a readiness to delivering the
best-in-class solutions that combine the strengths of Samsung’s mobile
innovations.”
He explained
that “Open Your Mind” campaign would feature celebrities such as popular Nollywood
actresses, Joke Silva and Funke Akindele; celebrated radio personality, Tolu
Oniru Demuren popularly known as Toolz; comedian, Ali Baba and a host of others.
The campaign, he
said, would avail Nigerians the opportunity to know and understand the
inspiration, dreams and the place of innovation in the accomplishments of the
respective careers of the celebrities.
“These
celebrities inspire people every day and innovation is at the heart of what they
do to remain engaging and inspirational to their teeming fans. This is similar to
the nexus that exists between Samsung and its consumers,” he said.
As
said by him, Samsung’s culture of innovation transcends high-quality product
offering; it includes services, which are geared towards making a difference in
the lives of consumers. “Samsung will continue to provide cutting edge technology
enabling consumers realize their potentials through innovation and technology. We
hope to inspire progress and spur dreams to success through this campaign,” Revmatas
said.
ITRealms recalls that the 2016 “Open Your Mind” campaign is a follow-up
to the 2015 Samsung Electronics West Africa brand theme, “Dream Your Dream”
which seeks to nurture the aspiration of young Nigerians who have great dreams
with the potential to impact the country positively.Remmy Nweke/ED, Ops
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